Custom optimization settings for branded smart live channels: Content interaction

Customize welcome and closing messages

Feature description:

Go to the Taobao Live Console. In Scenario Settings > General Scripts, under Welcome Message and Closing Message, you can set a welcome message for the beginning and a closing message for the end of your smart live stream. Messages that reflect your brand's personality and offer special greetings help you build a closer connection with your viewers.

Procedure:

1. Click Scenario Settings.

2. Click General Scripts.

3. Select Welcome Message and Closing Message.

4. Click the +Add button to add your custom messages.

Customize product selection and announcement scripts

Feature description:

Go to the Taobao Live Console and navigate to Scenario Settings > Co-streaming Features > Product Recommendation. The system provides a default list of recommended products from your store. You can also add new products to feature in the smart live channel and create new announcement scripts for them.

Procedure:

Method 1

Select a default product from the Product Recommendation list.

Method 2

1. Go to Scenario Settings > Co-streaming Features > Product Recommendation and click the +Add button.

2. Select a product from the Smart Priority Recommendation tab. The system provides intelligently generated playbook scripts for these products.

3. If you cannot find the product under the Smart Priority Recommendation tab, go to the Product Link tab. Enter the product link to add the product. Products added this way may not have a smart playbook.

4. After you add the product, you can check the status of the smart playbook on the resulting page. Click the Edit button to modify it manually.

Customize scripts for other transition scenarios

Feature description:

Go to the Taobao Live Console. In Scenario Settings > Co-streaming Features, you can set transition scripts for different scenarios, such as Transition, Invite to Follow, Send Coupon, and Get Likes. Use these scripts to interact with viewers and increase engagement.

Feature list and procedure:

These are transition scripts used during the live stream. You can set up to 10 scripts to choose from when you create a playbook.

1. Go to Scenario Settings > General Scripts > Transition Script.

2. Click +Add and enter your content, as shown in the figure below.

These are scripts for the virtual streamer to encourage viewers to become followers. You can set up to 10 scripts to choose from when you create a playbook.

1. Go to Scenario Settings > Co-streaming Features > Invite to Follow.

2. Click +Add and enter your content, as shown in the figure below.

You can schedule the virtual streamer to send coupons at specific times.

1. Go to Scenario Settings > Co-streaming Features > Store/Live Channel Coupons.

2. Click +Add and enter the required information, as shown in the figure below.

These are scripts for the virtual streamer to encourage viewers to give likes. You can set up to 10 scripts to choose from when you create a playbook.

1. Go to Scenario Settings > Co-streaming Features > Get Likes.

2. Click +Add to enter a script to encourage likes, as shown in the figure below.

3. Click +Add to set a target number for likes. You can also set the feedback that the streamer will give to viewers after the target is reached.

Customize command word interaction scenarios

Command word to trigger coupons

Feature description:

In the Taobao Live Console, the streamer guides viewers to enter a command word, which triggers a coupon card to appear.

Procedure:

1. In Scenario Settings > Co-streaming Features > Command Word, click +Add to add a command word rule.

2. Return to Playbook Settings. Open the playbook and click Edit. Add the command word rule you just created to the playbook timeline.

Notes:

• Set up the store coupons before you create the command word rule.

• Currently, smart live channels support store coupons but not product-specific coupons.

Command word to trigger a talent show

Procedure:

1. Go to the Taobao Live Console. In Scenario Settings > Co-streaming Features > Command Word, click +Add to add a command word rule.

2. Select Impromptu Dance and enter the required information.

3. Return to Playbook Settings. Open the playbook and click Edit. Add the command word rule you just created to the playbook timeline.

4. After you add the rule, click Publish.

Notes:

1. The command word must be entered five or more times to trigger the dance.

2. You can create introductory scripts to generate viewer interest in the dance.

Rock-paper-scissors game

Procedure:

1. Go to the Taobao Live Console. In Scenario Settings, add a Game.

2. Return to Playbook Settings. Open the playbook and click Edit. Add the game you just created to the playbook timeline.

Game design: For example, when you add the rock-paper-scissors game, you can design different types of live feedback.

Note

The way you encourage viewers to play the game is critical, so be sure to design your scripts carefully.

Interactive playbooks

Procedure

1. Go to the Taobao Live Console. In Product Recommendation, click Edit.

2. Hover over an interactive playbook to open the editing window.

Notes:

• Extend the transition announcement script. This prevents viewers from entering the question-filtering phase after only one sentence, which can result in a poor user experience.

• Avoid providing opposing options, such as "right" or "wrong". Instead, offer two parallel options.

Customize playbook orchestration

A playbook is a script for a virtual human's live performance. It includes the opening remarks, product introductions, when to offer coupons, and when to interact with users. The process of designing and arranging this content is called playbook orchestration.

By default, each smart live channel has one recommended playbook. You can add more playbooks for different store events or time periods, such as daytime, nighttime, or holidays.

Procedure

1. Go to the Taobao Live Console and click Add Playbook.

2. Playbook Name: Enter a name for the playbook based on its scenario. This simplifies future management.

3. Click + to select the content to orchestrate.

Notes:

1. Design the playbook based on the operations of a live stream hosted by a human streamer. Consider product selection, in-channel benefits, and viewer interaction. Then, insert the content elements one by one.

2. Start by setting up and running one or two playbooks. You can add more playbooks as your business scenarios increase.

3. To determine which playbook orchestration performs best, you can test them online. Set up playbooks that change only one factor at a time. Then, measure metrics such as average watch time, follower conversion rate, and sales conversion rate to evaluate performance.