Chat Flow

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Chat Flow is a visual, no-code editor for building automated chat flows across messaging channels.

What is Chat Flow

Chat Flow is a visual editor that lets you define chat flows by dragging components onto a canvas—no coding required. It responds to user input and auto-replies based on configured logic. Common use cases include automated tasks, data collection, and personalized user experiences.

Features

  • Channel dock: Supports Viber, Instagram, WhatsApp, and SMS for enterprise messaging.

  • Flow dock: Use conditional branches to build different systems for customers based on business requirements. Components like Set Variables and HTTP Request integrate Chat App Message Service with enterprise business systems.

  • AI dock: Recognizes basic text such as languages and phone numbers, and integrates Alibaba Cloud large language models (LLMs) to classify emotions and topics.

    For example, if a user replies "I am a handsome boy" to a gender question, keyword-based systems may struggle to identify the answer. The emotion and topic classification technology accurately identifies the user as male, enabling tailored follow-up interactions.
  • Marketing dock: Triggers activities based on user characteristics and time periods.

    For example, an engineer without programming experience can build a logistics demo where merchants send order information for address confirmation. Customers confirm or modify the address directly in the demo.

Benefits

Benefit

Description

Ease of use

Drag components onto the canvas and configure them to build chat flows—no coding required.

Ease of maintenance

Save multiple versions, import and export flows, and copy-paste components for efficient flow management.

High flexibility

Unlike keyword triggers that activate only specific messages, Chat Flow delivers structured message sequences based on keywords of mobile originated (MO) messages from users.

Deep integration

Exchange data with enterprise systems through the Set Variables and HTTP Request components.

Wide applicability

Supports automated tasks, data collection, and personalized user experiences.

References

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