Data panel

The data panel shows how often a flow was triggered and how many unique users triggered it, helping you measure flow engagement and identify patterns such as repeat usage.

The data panel shows how often a flow was triggered and by how many unique users. Metrics vary slightly by trigger type. The examples on this page use WhatsApp.

Metric definitions

• Triggers per Number

  The total number of times each number bound to the flow has been triggered. If a flow is bound to multiple numbers, the bar chart displays the number of triggers (PV) and unique visitors (UV) for each number separately.

• Flow triggers

  The total number of times the flow was triggered within a specified time range.

• Unique visitors

  The number of distinct users who triggered the flow, deduplicated by phone number or user ID.

  Note

  • For WhatsApp or Viber, users are deduplicated by phone number.

  • For Messenger or Instagram, users are deduplicated by the user ID generated by Meta.

View flow data

1. Select a time range

   You can query data from the last 30 days. Use the date picker to select a specific date or period.

2. Select a bound number

   If a flow is bound to multiple numbers, select a specific number to view its trigger data. Skip this step if only one number is bound.

3. Select a flow version

   To view trigger data for a specific version, select the version number from the drop-down menu.

Panel sections

Triggers per Number

This section shows trigger data for each phone number bound to the flow. The bar chart displays the following for each number:

• PV: The number of flow triggers.

• UV: The number of unique visitors.

Flow triggers

The total number of times the current flow was triggered within the selected time range:

• The line chart on the left shows the daily trigger trend.

• The pie chart on the right shows the trigger distribution by country/region, based on the country code of the user's phone number.

• Click More to view the data table.

Unique visitors

The number of distinct users who triggered the flow, after deduplication by phone number:

• If a user triggers the flow multiple times, they are counted as one unique visitor.

• The line chart on the left shows the daily visitor trend.

• The pie chart on the right shows the visitor distribution by country/region.

• Click More to view the data table.