Statistics
In the DirectMail console > Statistics page, you can view aggregated email data for all sender addresses under your primary account and for each address individually.
Sending data
In the left-side navigation pane of the DirectMail console, click Sending Data to view your sending data.
Email sending
Select a Tag, Sender Address, Start Time, and End Time, and then click Query.
Note: This section displays key metrics, including the total number of emails sent, successful deliveries, failed deliveries, invalid addresses, success rate, and invalid address rate.
Sample email sending data trend chart
You can query data for a maximum of 31 days within the last 90 days. By default, data from the last 7 days is displayed.
Tracking
On the Sending Data page, click the Tracking tab.
Select a time range and click Query to view the tracking data.
The tracking feature collects open and click data, helping you measure the effectiveness of your emails. Queryable metrics include opens, open rate, clicks, click-through rate, unique opens, unique open rate, unique clicks, and unique click rate.
Definitions:
Total: The number of tracked emails that were successfully delivered.
Open: Recorded when a recipient opens an email.
Click: Recorded when a recipient clicks a link in an email.
Unique open: Counts the first time a recipient opens a specific email. Subsequent opens by the same recipient are not counted.
Unique click: Counts the first time a recipient clicks a link in a specific email. Subsequent clicks by the same recipient are not counted.
For more information about using the tracking feature, see How to enable the tracking feature.
To enable the data tracking feature, see How do I enable the data tracking feature?
Sending details
You can query sending details by task creation time, sender address, recipient address, tag, and delivery status.
In the left-side navigation pane of the DirectMail console, click Sending Details.
Select a Time Range, Filter Criteria, and Delivery Status, and then click Query.
You can query data from the last 30 days.
Unsubscribes
This section lists recipients who have unsubscribed from your emails, typically through their email client.
If you attempt to send to this address again, the delivery will be blocked with the error code: 562 Unsubscribed rcptto.
For more information, see Unsubscribe feature overview.
Spam complaints
A spam complaint is generated through a feedback loop (FBL) when a recipient marks an email as spam.
If you attempt to send to this address again, the delivery will be blocked with the error code: 560 Recipient Reported Spam.
<Unsubscribes> data updates in real time, but the unsubscribe action takes effect after one hour.
<Spam complaints> data updates once per day.
Do not send marketing, subscription, or other promotional emails to these recipients. For triggered emails, such as verification codes, use a dedicated sender address type. Unless you are sure the recipient unsubscribed or reported spam by mistake, do not remove them from these lists. Doing so can harm your sender reputation and cause your sender address or domain to be blacklisted by email service providers (ESPs).