AIPL Analytics

Navigate to the AIPL Analytics page in one of the following ways:

• Go to Workspace > User Insights > User Analysis > AIPL Analytics.

• Go to Workspace > Configuration Management > Data Center > Datasets. In the dataset list, click the icon next to the AIPL dataset and select AIPL Analytics.

In the upper-right corner, select a calculation base date and an AIPL dataset to analyze. The analysis chart appears below.

The analysis results include the following sections:

• AIPL Data Overview

  This section shows the number of users for the calculation base date in four categories: Awareness, Interest, Purchase, and Loyalty.

  If you select the current day as the calculation base date, you can also create an audience based on a user category. Click the icon in the upper-right corner of a category. In the dialog box that appears, select the user type, enter a name and description for the audience, and select a folder to save it. Then, associate a sub-campaign (For more information, see the Marketing Campaign document), specify whether the audience is public, and click OK.

• Consumer Change Trends

  Click a user category in the AIPL Data Overview section to view the change trend for the number of users in that category before the calculation base date.

  The trend chart can display data for up to 30 days before the calculation base date. A thumbnail graph is shown below. Use the slider on the thumbnail to select the time period to display in the main chart.