WeChat Marketing integrates with your WeChat Official Accounts for content management. It supports various message types, such as rich media, text, images, audio, video, and template messages. You can create a WeChat marketing task to push these messages to followers of an Official Account that you attach in Quick Audience.
This feature is useful for marketing scenarios, such as notifying customers on WeChat when a new product is launched.
This feature is available after you purchase the User Marketing feature package.
Follower data from your WeChat Official Account is automatically synced to a specified data source. Before you create a WeChat marketing task, set up this data source. For more information, see Configure data sync. The follower data is synced automatically once per day. New followers added on a given day are available the next day.
WeChat limits the number of API calls for Official Accounts. If you exceed the daily limit for template message API calls, you cannot send more messages from that account for the rest of the day. You can find this limit in your WeChat Official Account admin console under Developer > API Permissions.