A marketing unit groups multiple campaigns under the same subject. You can create a marketing unit to organize and manage related campaigns.
Procedure
Log on to the mPaaS console, select the target application, and perform the following steps:
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In the left navigation pane, click Intelligent Delivery > Campaign Management. The Campaign Management page appears.
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Click the Create Marketing Unit button. The Create Marketing Unit dialog box appears.
In the dialog box, configure the marketing unit information:
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Activity Unit Name (Required): Enter a unique name of up to 30 characters.
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Conversion Rate Metric (Optional): Select a Mobile Analysis (MAS) event to associate with the activity. When this event occurs, the activity goal is achieved and a conversion is completed. If you do not select an event, the conversion rate is calculated as follows: Number of devices that clicked / Number of devices with impressions.
For example, if you associate a logon event with a marketing unit for a Double 11 promotion, the goal of the marketing unit is met when a logon event occurs on the client.
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Click OK to save the marketing unit information.
After the marketing unit is created, the Select Campaign Type dialog box appears, and you can create a campaign immediately. For more information, see Create a campaign.