After a push job sends an audience from Quick Audience to Ocean Engine, you can run ad campaigns that target this audience. Quick Audience then analyzes the performance of these campaigns. You can view metrics such as cost, impressions, cost per mille (CPM), clicks, click-through rate (CTR), and cost per click (CPC) for specific Ocean Engine accounts, ad audiences, and ad orders.
The analysis only covers ad campaigns for audiences pushed from Quick Audience to Ocean Engine.
Navigate to Workspace > User Marketing > Ad Marketing > Ocean Engine > Performance Analysis to analyze the performance of your ad campaigns.
In the upper-right corner, select a time range, an Ocean Engine account, an ad audience, and an ad order. The key metrics and a line chart for your selection appear below. The metrics include cost, impressions, CPM, clicks, CTR, and CPC. The line chart displays only the checked metrics.
The list at the bottom of the page shows the key metrics for each order within the selected range.