After an audience is pushed from Quick Audience to Tencent Ad, you can analyze the effectiveness of your ad campaigns. Quick Audience tracks key metrics for ads that target these audiences on Tencent Ad. You can view the cost, impressions, cost per mille, clicks, click-through rate (CTR), and cost per click for specific Tencent Ad accounts, ad audiences, and ad orders.
Quick Audience only analyzes ads that target audiences pushed from Quick Audience to Tencent Ad.
Go to Workspace Management > User Marketing > Ad Marketing > Tencent Ad > Effectiveness Analysis to analyze the effectiveness of your ad marketing. The page appears as shown in the following figure.
In the upper-right corner, select a date range, Tencent Ad account, ad audience, and ad order. The key metrics and a line chart for your selections appear below. The metrics include cost, impressions, cost per mille, clicks, CTR, and cost per click. The line chart displays only the metrics that you check.
The list at the bottom of the page displays the key metrics for each order within the selected range.