Douyin Marketing Effectiveness Analysis

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Analyze the performance of your Douyin marketing tasks and view analytics for different Douyin accounts. The data provides an overall summary and trend analysis.

Go to Workspace > User Marketing > Reach Marketing > Douyin > Effectiveness Analysis to analyze marketing effectiveness.

  • Overall summary: View the current number of followers, published posts, video comments, likes, shares, views, and homepage visits. This section also shows the change trends for these metrics over the last 7 days, excluding the current day.

  • Trend analysis: Analyze the change trends for the number of followers, published posts, video comments, likes, shares, views, and homepage visits within a selected time period. The line chart shows only the checked metrics.