Scenarios

• Game development costs are rising as content and gameplay become increasingly complex. The cost and difficulty increase significantly for cross-platform games. As a result, there is a growing demand for technology that enables a single development process for multiple platforms.
• Game developers often have limited control over user traffic. Preventing user churn during pre-game steps, such as downloading, is critical. Increasing product conversion rates significantly impacts revenue.
• Graphically intensive games require high-performance devices to run. This makes it difficult to reach players who use standard or low-end devices.

• Alibaba Cloud Game Platform supports cross-platform gaming. After a game is adapted and deployed to the cloud, the platform enables it to run on multiple endpoints simultaneously, such as PCs, mobile devices, web browsers, and consoles.
• When a game runs in a web browser, players can click to play instantly. This short and simple user journey can significantly increase the game's conversion rate.
• Alibaba Cloud Gaming deploys and runs games on the Alibaba Cloud platform. It uses GPU virtualization, edge computing, container technology, and audio/video codecs to deliver demanding games to players with low-spec devices. This significantly lowers the entry barrier for players and allows game developers to reach a wider audience.

The rising cost of online traffic requires game operators to use fine-grained operations to improve conversion rates. Traditional marketing methods, such as introducing games with images and videos, yield low conversions. Game ratings and community management are also often ineffective. New technologies are needed to boost these conversion rates.

Alibaba Cloud Gaming offers online trials that require no downloads or installation. This allows players to experience the best parts of a game and quickly discover its appeal. Early estimates suggest that cloud gaming can more than double user conversion rates.

• 5G technology has developed rapidly, driven by "New Infrastructure" policies. However, business applications for 5G are still in the early stages of development. Carriers need more applications to leverage 5G scenarios.
• Carriers need new ways to increase revenue from mobile network traffic. Their video set-top boxes must offer more high-quality content to attract a younger audience with greater purchasing power.

• Cloud gaming is one of the best applications for 5G. In addition, edge computing provides solutions for private networks that can help carriers resolve regional IPTV service issues. Flexible billing policies enable provincial branches to pilot the service with a low barrier to entry.
• The cloud gaming platform provides carriers with a large library of licensed, high-quality games. The platform also offers competitive pricing for small and medium-sized games.

Video websites focus on using new technologies and trends to improve traffic monetization. For instance, in popular live streaming scenarios, there is a need for more interactive features. It is also important to lower the performance requirements for streamers' devices and improve the video quality of their game streams.

• The cloud gaming platform allows streamers to transfer control to their fans for in-game interaction. A streamer can select a fan and instantly hand over control of their game character. The streamer can also instantly take back control.
• The cloud gaming platform also allows viewers to enter a game directly from a video. While watching, a viewer who is interested in the game can click a button and start playing within seconds, with no download required. They can even join the streamer's current game session. This feature significantly improves traffic monetization efficiency.