This feature is only available to paid customers and is no longer sold to new customers.
Media Backflow enables the backflow of ad monitoring data, including Qu Media placement monitoring, Tencent Ad Feedback, and data from the Media Placement feature, such as ad impressions and clicks. This feature provides multi-dimensional report analysis to evaluate ad placement effectiveness. The backflowed ad audience tag data can then be sent to the User Insights module to enable precision marketing.
The data flows back to an Alibaba Cloud MaxCompute project. You can then use Alibaba Cloud Dataphin for data transformation, sync the data to an Alibaba Cloud ADB database, and finally analyze and use it in the User Insights and User Marketing modules of Quick Audience. This includes creating user tag datasets, filtering audiences, and pushing marketing messages. For more information, see How do I use the ad data obtained from Media Backflow?
Instructions
Prerequisites:
To use Media Backflow, you must first authorize the resource plan and purchase the Media Backflow resource plan. For more information, see Media Backflow Resource Package Authorization and Purchase.
Because data flows back to MaxCompute, you must also have a MaxCompute subscription.
To enable data backflow for ads placed using the Media Placement feature, you must purchase the media resource top-up package and the media placement top-up package. For more information, see Media Placement Resource Package Authorization and Purchase.
Permissions: Organization administrators, space administrators, and Media Backflow analysts can use this feature.
Workflow:
Configure the data output to send data back to MaxCompute. For more information, see Data Output Configuration.
Create an ad monitoring campaign and add the generated monitoring link to the corresponding ad order, or add a Tencent Ad Feedback URL. For more information, see Ad Monitoring Data and Tencent Ad Data. The system automatically starts monitoring and sends the monitored data to MaxCompute.
For ads placed using the Media Placement feature, enable ad data backflow during Marketing Placement.
Analyze the returned data in reports. For more information, see Dashboard.
Process the returned data for further analysis. For more information, see How do I use the ad data obtained from Media Backflow?
Features
Report Analysis: View ad monitoring data by dimensions such as monitored site, channel, and task. The dashboard displays key metrics, including overall data resource usage, the number of used and remaining entries, the total number of IDs from all monitored data, and the overall data growth trend.
Backflow Tasks: View a data overview, and create and manage backflow tasks for ad monitoring data.
Data Resources: Purchase resources, view detailed data, and access the data output configuration.
Benefits
Ad monitoring data backflow: Enables data backflow from external ad placements by adding monitoring links or Tencent Ad Feedback URLs.
Automated backflow: Automatically sends the acquired monitoring data to MaxCompute with simple configuration.
More detailed backflow fields: The backflowed fields are from the original monitoring logs, providing a finer granularity for in-depth analysis. These fields are also available for download.