This topic lists frequently asked questions (FAQs) about the Media Backflow module.
How can I use the ad data from Media Backflow?
The backflow data is stored in the Alibaba Cloud MaxCompute project specified in the Data Output Configuration. You can:
Use tools such as Alibaba Cloud Dataphin to process the data in the MaxCompute project, create multi-dimensional tags, and then sync the tags to an Alibaba Cloud AnalyticDB (ADB) database.
Use the User Insights and User Marketing modules in Quick Audience for analysis and application:
Add the ADB database as a data source.
Use the data in the ADB database to create a user tag dataset.
Filter audiences from the user tag dataset. For more information, see Tag Filtering.
Use the audiences for applications such as audience push and user marketing.
Is the report data from Media Backflow real-time?
No, it is not. There is a delay of several minutes.