For web applications, Quick Tracking provides eight preset dashboards: Overall Trends, Hourly Insights, New Users, Active Users, Retained Users, Device Terminals, Page List, and Custom Events. This topic describes the data metrics and calculation methods for each dashboard.
Note that all preset dashboards are marked as system-created.
Overall trends
The Overall trends dashboard includes 10 reports: Active Devices, Active Accounts, Key Behavior Counts, Key Metric Trends, Key Metric Trends (Last 30 Days), Page Views by Device, Control Clicks by Device, Custom Events by Device, New Device Access Retention, and Active Device Access Retention. These reports provide a quick overview of your application's data. The calculation methods for these reports are described in the following sections.
Active devices and accounts
The number of devices and accounts with any behavior during the selected time frame.
Calculation rules for period-over-period and cycle-over-cycle changes.
Period-over-period change = (Current Period Value - Previous Period Value) / Previous Period Value
Cycle-over-cycle change = (Current Period Value - Value from Same Period in Previous Cycle) / Value from Same Period in Previous Cycle
Current time granularity | Period-over-period | Year-over-year |
By hour | Compared to the previous hour | Compared to the same hour yesterday |
By day | Compared to the previous day | Compared to the same day last week |
By week | Compared to the previous week | Compared to the same period last month |
By month | Compared to the previous month | Compared to the same period last year |
Key behavior counts
Page views: The total number of page view events triggered by device IDs within the selected time frame.
Control impressions: The total number of control impression events triggered by device IDs within the selected time frame.
Control clicks: The total number of control click events triggered by device IDs within the selected time frame.
Custom events: The total number of events triggered by device IDs where the system property for event type is "custom event" within the selected time frame.
Key metric trends
Application launches: The total number of application launch events triggered by device IDs within the selected time frame.
New devices: The number of unique device IDs that triggered any event and had a system property of "first-day launch" within the selected time frame.
Active devices: The number of unique device IDs that triggered any event within the selected time frame.
New accounts: The number of unique account IDs that triggered any event and had a system property of "first-day logon" within the selected time frame.
Active accounts: The number of unique account IDs that triggered any event within the selected time frame.
Average session duration (minutes): The average duration of an application session, calculated from the application exit event and divided by 60.
Per capita session duration per device (minutes): The total duration of all application exit events divided by the number of unique device IDs with a duration greater than 0, then divided by 60.
Per capita launches per device: The average number of application launches per device ID within the selected time frame.
TOP 10 page views by number of devices
Event code: The code for a page view event triggered by a user within the selected time frame. If an event name is provided, the name is displayed. Otherwise, the event code is displayed.
Number of devices: The number of unique devices that triggered a page view event within the selected time frame.
TOP 10 control clicks by number of devices
Control name: The event code for a control click event triggered within the selected time frame. If an event name is provided, the name is displayed. Otherwise, the event code is displayed.
Number of devices: The number of unique devices that triggered a control click event within the selected time frame.
TOP 10 custom events by number of devices
Event code: The event code for any event where the event type is "custom event" within the selected time frame. If an event name is provided, the name is displayed. Otherwise, the event code is displayed.
Number of devices: The number of unique devices that triggered a custom event within the selected time frame.
New/active device access retention
The retention analysis includes two reports: Active User Retention and New User Retention. These reports help you quickly understand overall user engagement and the quality of new users.
Active user retention
Number of active users: The number of unique devices that triggered an application launch event on day T (or week T, month T).
Retention rate: (Number of users who were active on day T and were also active on day T+N) / (Number of active users on day T) × 100%.
New user retention
Number of new users: The number of unique devices that triggered an application launch for the first time in their history on day T (or week T, month T).
Retention rate: (Number of new users from day T who were also active on day T+N) / (Number of new users on day T) × 100%.
Hourly insights
The Hourly Insights dashboard includes four reports: New and Active Trends, Key Behavior Counts, New vs. Old Device Active Trends, and TOP 10 Behavior Events by Device. This dashboard provides hourly insights into user behavior and application performance.
New and active trends
Application launches: The total number of application launch events triggered by device IDs within the selected time frame.
New devices: The number of unique device IDs that triggered any event and had a system property of "first-day launch" within the selected time frame.
Active devices: The number of unique device IDs that triggered any event within the selected time frame.
New accounts: The number of unique account IDs that triggered any event and had a system property of "first-day logon" within the selected time frame.
Active accounts: The number of unique account IDs that triggered any event within the selected time frame.
Key behavior counts
Page views: The total number of page view events triggered by device IDs within the selected time frame.
Control impressions: The total number of control impression events triggered by device IDs within the selected time frame.
Control clicks: The total number of control click events triggered by device IDs within the selected time frame.
Custom events: The total number of events triggered by device IDs where the system property for event type is "custom event" within the selected time frame.
New vs. old device active trends
Application launches: The total number of application launch events triggered by device IDs within the selected time frame.
Active devices: The number of unique device IDs that triggered any event within the selected time frame.
New devices: The number of unique devices that triggered an application launch event and had a system property of "first-day launch" within the selected time frame.
TOP 10 behavior events by number of devices
Event code: The code for any preset system event triggered by a user within the selected time frame. If an event name is provided, the name is displayed. Otherwise, the event code is displayed.
Number of devices: The number of unique devices that triggered a page view event within the selected time period.
New users
The New Users dashboard includes nine reports: New Devices (Last 7 Days), New Accounts (Last 7 Days), New Devices (Last 30 Days), New Accounts (Last 30 Days), New User Trend and Percentage, TOP 10 Page Views by New Devices, TOP 10 Control Clicks by New Devices, TOP 10 Custom Events by New Devices, and New Device Access Retention. This dashboard helps you quickly understand new user trends and popular behaviors.
New devices and accounts in the last 7/30 days
The number of new devices and accounts within the last 7 or 30 days.
Calculation rules for period-over-period and cycle-over-cycle changes.
Period-over-period change = (Current Period Value - Previous Period Value) / Previous Period Value
Cycle-over-cycle change = (Current Period Value - Value from Same Period in Previous Cycle) / Value from Same Period in Previous Cycle
Current time granularity | Period-over-period | Year-over-year |
By hour | Compared to the previous hour | Compared to the same hour yesterday |
By day | Compared to the previous day | Compared to the same day last week |
By week | Compared to the previous week | Compared to the same period last month |
By month | Compared to the previous month | Compared to the same period last year |
New accounts: The number of unique account IDs that triggered any event and had a system property of "first-day logon" within the last 7 or 30 days.
New devices: The number of unique device IDs that triggered any event and had a system property of "first-day launch" within the last 7 or 30 days.
New user trends and percentages
New devices: The number of unique device IDs that triggered any event and had a system property of "first-day launch" within the selected time frame.
Percentage of new devices: The percentage of unique devices that triggered an event on their first day of use out of the total number of unique devices that triggered an event during the selected time range.
New accounts: The number of unique account IDs that triggered any event and had a system property of "first-day logon" within the selected time frame.
Proportion of new accounts: The number of unique accounts that triggered an event on their first day of logon, divided by the total number of unique accounts that triggered any event within the selected time range.
TOP 10 page views by number of new devices
Event Code: A code that identifies a system-preset event triggered by a user within a selected time frame. If an event name is available, the name is displayed. Otherwise, the event code is displayed.
Number of new devices that viewed the page: The number of unique device IDs that triggered a page view event and had a system property of "first-day launch" within the selected time frame.
TOP 10 control clicks by number of new devices
Control event code: The code for a control click event triggered by a user within the selected time frame. If an event name is provided, the name is displayed. Otherwise, the event code is displayed.
Number of new devices: The number of unique device IDs that triggered a control click event and had a system property of "first-day launch" within the selected time frame.
TOP 10 custom events by number of new devices
Event code: The event code for any event where the event type is "custom event" within the selected time frame. If an event name is provided, the name is displayed. Otherwise, the event code is displayed.
Number of new devices: The number of unique device IDs that triggered a custom event and had a system property of "first-day launch" within the selected time frame.
New device access retention
Analysis entity: Device ID
New Devices: The number of devices that launched the app for the first time on a given day (T), week, or month.
Retention rate: (Number of new users from day T who were also active on day T+N) / (Number of new users on day T) × 100%.
Active users
The Active Users dashboard includes eight reports: Active Devices (Last 7 Days), Active Accounts (Last 7 Days), Active Devices (Last 30 Days), Active Accounts (Last 30 Days), Active User Key Metrics, Active User Key Metrics (Last 30 Days), Active Devices by Access Day Distribution, and Active Devices by Browser. This dashboard helps you quickly analyze active user data.
Active devices and accounts in the last 7/30 days
Count of new devices and accounts in the last 7/30 days
Calculation rules for period-over-period and cycle-over-cycle changes.
Period-over-period change = (Current Period Value - Previous Period Value) / Previous Period Value
Cycle-over-cycle change = (Current Period Value - Value from Same Period in Previous Cycle) / Value from Same Period in Previous Cycle
Current time granularity | Period-over-period | Year-over-year |
By hour | Compared to the previous hour | Compared to the same hour yesterday |
By day | Compared to the previous day | Compared to the same day last week |
By week | Compared to the previous week | Compared to the same period last month |
By month | Compared to the previous month | Compared to the same period last year |
Active accounts: The number of unique account IDs that triggered any event within the last 7 or 30 days.
Active devices: The number of unique device IDs that triggered any event within the last 7 or 30 days.
Active user key metrics
Active devices: The number of unique device IDs that triggered any event within the selected time frame.
Active accounts: The number of unique account IDs that triggered any event within the selected time frame.
Average session duration (minutes): The average duration of an application session, calculated from the application exit event and divided by 60.
Per capita session duration per device (minutes): The total duration of all application exit events divided by the number of unique device IDs with a duration greater than 0, then divided by 60.
Per capita launches per device: The average number of application launches per device ID within the selected time frame.
Active user key metrics in the last 30 days
Active devices: The number of unique device IDs that triggered any event within the last 30 days.
Active accounts: The number of unique account IDs that triggered any event within the last 30 days.
Average session duration (minutes): The average duration of an application session within the last 30 days, calculated from the application exit event and divided by 60.
Per capita session duration per device (minutes): The total duration of all application exit events within the last 30 days divided by the number of unique device IDs with a duration greater than 0, then divided by 60.
Per capita launches per device: The average number of application launches per device ID within the last 30 days.
Active devices by access day distribution
Distribution of access days: The distribution of days on which any event was triggered within the selected time frame.
Active devices: The number of active devices that triggered any event within the selected time frame.
Active devices by browser
Active devices: The number of unique device IDs that triggered any event within the selected time frame.
Browser: The value of the browser system property within the selected time frame.
Retained users
The Retained Users dashboard includes two reports for analyzing the retention of new and active users: New Device Access Retention and Active Device Access Retention.
New device access retention
Analysis entity: Device ID
Access retention: Users who performed an initial behavior (any event) and a subsequent behavior (any event) during the selected time frame.
New devices: The number of unique devices that triggered an application launch for the first time on day T, week T, or month T.
Retention rate: (Number of new users on day T who were also active on day T+N) / (Number of new users on day T) × 100%.
Active device access retention
Active devices: The number of unique devices that triggered an application launch event on a given day (T), week (T), or month (T).
Retention rate: (Number of users active on both day T and day T+N) / (Number of active users on day T) × 100%.
Device terminals
The Device Terminals dashboard includes four reports: Active Devices by Operating System, Active Devices by Operating System Version, Active Devices by Resolution, and Active Devices by IP Address. Use these reports to analyze user device data.
Active devices by operating system
Operating system: The value of the operating system system property within the selected time frame.
Active devices: The number of active devices that triggered any event within the selected time frame.
Active devices by operating system version
Operating system version: The value of the operating system version system property within the selected time frame.
Active devices: The number of active devices that triggered any event within the selected time frame.
Active devices by resolution
Resolution: The value of the resolution system property within the selected time frame.
Active devices: The number of active devices that triggered any event within the selected time frame.
Active devices by IP address
IP address: The value of the IP address system property within the selected time frame.
Active devices: The number of active devices that triggered any event within the selected time frame.
Page list
The Page List dashboard shows the number of users and views for all pages in the application.
Page name: The name corresponding to the page code, configured on the Collection Management platform. If no name is configured, the code is displayed instead.
Page code: The code reported for a page view event. This corresponds to the page_name field in the SDK message.
Number of viewing devices: The number of unique devices that triggered a page view event.
Number of views: The number of logs reported for page view events.
Custom events
The Custom Events dashboard shows the number of triggering users and trigger counts for all custom events in the application.
Event name: The name corresponding to the event code, configured on the Collection Management platform. If no name is configured, the code is displayed instead.
Event code: The event code reported for the event. This corresponds to the ID field in the SDK message.
Number of triggering users: The number of unique devices that triggered the event.
Number of triggers: The number of logs reported for the event.
