V5.1.0 Release notes

Background

This integration provides a multi-dimensional view of your users, allowing you to segment and analyze audiences more precisely for targeted marketing.

Import Umeng tags

1. Entry point

Log in to Enterprise QA and navigate to Configuration Management > Data Import > Third-Party Data Integration.

2. Configuration steps

1. Click Create Task.

2. Fill in the configuration details.

Task Name: Enter a unique and recognizable name for the task.

Audience Name: Select an audience that you want to enrich with Umeng tags.

ID Type: Select the ID type used for the original audience import. You can only select one ID type.

Note: When you import a first-party audience into Enterprise QA, the available ID types include mobile number, Identifier for Advertisers (IDFA), Open Anonymous Device Identifier (OAID), and International Mobile Equipment Identity (IMEI). The ID type you select here must match the one used during the initial audience import.

ID Encryption Method: The dropdown list shows the number of users in the audience matching each available encryption method.

Scheduling Frequency: Select a frequency for the task. Options include Weekly, Monthly, and Manual. We recommend manual scheduling.

Weekly: Matches the audience with Umeng tags once a week. You can configure the specific Execution Time and Execution Period.

For example, the following configuration runs the update task for the selected audience at 10:00 AM every Monday in September.

Monthly: Matches the audience with Umeng tags once a month. You can configure the specific Execution Time and Execution Period.

For example, the following configuration runs the update task for the selected audience at 10:00 AM on the 1st of each month from September to December.

Manual: Matches the audience with Umeng tags immediately after you create the task.

3. Verify task execution

After the task runs successfully, the status changes to Succeeded.

Use Umeng tags

After the task succeeds, you can start using the Umeng tags in the User Insights module.

1. Tag management

1. Navigate to User Insights > Tag Management to view all available Umeng tags.

Note: "Tags in use" refers to tags that are currently applied in an analysis or a filter.

2. The section on the right shows the Umeng tag coverage and task execution status across all audiences for which a Umeng tag task has run.

3. For each tag, you can view its Details or use it to Filter an audience.

2. Audience filtering

1. Navigate to User Insights > Audience Insights > Audience Filtering. Click User Tags to build and analyze an audience using Umeng tags.

For example, the following configuration filters for female Android users who live in Beijing, Shanghai, Guangzhou, or Hangzhou, are often online between 9:00 PM and 11:00 PM, prefer to compare prices while shopping, and enjoy watching short videos.

2. Name the audience, select a Directory, and then click Generate Audience. You can also click Estimate Count first to see the potential audience size.

3. Audience analysis

1. Navigate to User Insights > Audience Insights > Audience Analysis and select an audience to analyze.

2. Select the tags you want to include in the analysis.

3. The tag analysis for the selected audience appears below.

Note 1: You can save a frequently used set of tags as an analysis template, as shown below.

Note 2: You can add a comparison audience to perform a comparative analysis.

4. Tag conditions

1. Navigate to Automated Marketing > New Marketing Campaign. You can choose to Create from Scratch or Create from Template.

2. After selecting an audience, you can add a Tag Condition node. This node lets you use Umeng tags to filter the audience into segments. You can then send different or identical SMS messages to these segments to perform a comparative analysis.

For example, the workflow shown below sends a Super Message to the male and female segments of an audience separately to compare the campaign's effectiveness between them.