User Marketing gives you two ways to activate audiences: send content directly to users through Reach Marketing, or push audience segments to ad platforms through Ad Marketing.
User Marketing is the campaign execution layer of Quick Audience. After you define and analyze your audiences, use User Marketing to activate them — either by delivering messages through owned channels or by syncing audience lists to external ad platforms.
To send messages directly to users via SMS, Email, Push, or WeChat, use Reach Marketing.
To push user segments to ad platforms such as Data Bank, Ocean Engine, or Tencent Ad, use Ad Marketing.
To monitor campaign performance and manage ongoing marketing activities, use Marketing Management.
What's included
Reach Marketing channels
Reach Marketing delivers content directly to users through the following channels:
|
Channel |
Description |
|
SMS |
Send text messages to users' mobile phones. |
|
Lingyang SuperSMS |
Send messages through Lingyang's enhanced SMS service for higher deliverability and rich content support. |
|
|
Send personalized email campaigns to users' inboxes. |
|
WeChat Official Account |
Push messages to users who follow your WeChat Official Account. |
|
WeCom |
Reach users and employees through WeCom (formerly Enterprise WeChat). |
|
App Push |
Deliver notifications directly to users' mobile devices via your app. |
|
Webhook |
Trigger custom downstream actions or third-party integrations when a campaign runs. |
Ad Marketing channels
Ad Marketing syncs Quick Audience segments to ad platforms as audience packages for retargeting or lookalike campaigns:
|
Ad platform |
Description |
|
Data Bank |
Push audience segments to Alibaba's Data Bank for activation on Alibaba ad inventory. |
|
Damengpan |
Sync segments to Damengpan for audience management on Alibaba's ad ecosystem. |
|
U-Oplus |
Push audience packages to U-Oplus for programmatic ad delivery. |
|
Ocean Engine |
Sync segments to ByteDance's Ocean Engine for Douyin and Toutiao ad targeting. |
|
Tencent Ad |
Push audience lists to Tencent's ad platform for WeChat and QQ ad targeting. |
|
Baidu Marketing |
Sync segments to Baidu's ad platform for search and display retargeting. |
Choose the right approach
|
Goal |
Use |
|
Send a one-time promotion to a specific audience |
Reach Marketing — create a campaign with your target channel |
|
Automate a multi-step message sequence across channels |
Reach Marketing — build a workflow with Marketing Automation |
|
Retarget website visitors or app users on ad platforms |
Ad Marketing — push the segment to your ad platform |
|
Build a lookalike audience from your best customers |
Ad Marketing — sync the seed audience to the ad platform |
|
Track campaign results and manage active tasks |
Marketing Management |