Store Operation

Use Store Operation to build a geo-targeted audience from customers who live or work near your physical store locations, then reach them through a Lingyang SuperSMS bulk SMS campaign.

Overview

In combination with store operation, Lingyang SuperSMS selects customers who are resident or work in close proximity to the store for recall or store operation activities, and helps to improve the effective reach rate and audience visit rate of marketing activities.

After completing this guide, you will be able to:

• Generate a store-proximity audience based on residential location data

• Create the SMS signature and template required for Lingyang SuperSMS

• Launch a bulk SMS campaign to that audience

Store operation characteristics

1. Precision targeting: Based on predicted residential location data, the system screens customers near a store location. These customers are more likely to respond to marketing campaigns due to geographic convenience.

2. Personalized messaging: Customized marketing content is sent to these selected users, designed to match their needs or interests to improve engagement and effectiveness.

3. Performance tracking and optimization: Data analysis tracks campaign metrics such as business circle reach rate, link open rate, and store conversion rate to continuously refine marketing strategy.

Workflow

The workflow has two phases:

1. Audience generation — Search for a store location, set the selection radius, run the geo-targeting task, and save the result as an audience group.

2. SMS campaign — Create an SMS signature and template in Lingyang SuperSMS, then create a bulk-sending task using the generated audience.

Overall operation steps

Step 1: Generate the store operation audience

1. Go to User Insight > Group Management.

   

2. Go to User Insight > Model Hub and select Store Operation.

   

   On the Store Operation page, select the target audience — the group to screen based on the store's geographic location. In the map search box, enter the store name and add it to the list.

   

   Set the selection radius, enter a task name, and click Generate Task.

   

   Monitor the task status in the task list. When the task completes, click Generate Group. The Generate Group dialog box appears.

   

   Enter a group name and select a group. Click OK to stay on the task list page, or click OK and jump to go directly to the audience management page.

   

   In the audience management page, audiences from Store Operation are labeled accordingly.

   

Step 2: Set up Lingyang SuperSMS

Create an SMS signature

An SMS signature is required for all outbound messages and must be reviewed before use. Make sure your marketing campaigns have obtained user consent before sending SMS messages.

1. Go to User Marketing > Lingyang SuperSMS > Signature Management and click New SMS Signature.

   

2. Fill in the SMS signature and signature source, upload the business license and authorization letter, enter the application description, and click Submit. Track the review status on the Signature Management page.

   

Create an SMS template

Store Operation supports two message types: card SMS and digital SMS. The following steps cover creating a card SMS template.

1. Go to User Marketing > Lingyang SuperSMS > SMS Template. Select the Card SMS tab and click New Card SMS Template.

   

2. Fill in the required card SMS information and click Save and Submit for Review.

   

3. Track the template review status on the Card SMS tab.

   

Send the campaign

1. Go to User Marketing > Lingyang SuperSMS. Select the SMS Group Sending tab and click New Sending Task.

   

2. Enter the task name and select the audience generated in Step 1. Choose the message type — digital SMS or card SMS. This example uses card SMS. Fill in the card SMS information and click Submit.

   

3. Monitor the bulk sending status on the SMS Broadcast tab.