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Marketing Backflow Events

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Marketing backflow events track user interactions triggered by automated marketing campaigns.

You can view the details in User Insight > User 360.

First, behavior type: Yu Yang Chaoxin

Behavior attribute (name)

Property Value

Type

SMS Type

  1. Text SMS

  2. Digital Message

  3. Card Message

Value

Message types

  1. Promotional Message

  2. Text Message Notifications

Value

Signature

Take the actual value

Text

SMS templates

Take the actual value

Text

Smart Timing

  1. Yes

  2. No

Numerical

Send Results

  1. WAITING: To be sent

  2. SENDING: The service is being sent.

  3. SUCCESS

  4. FAILURE

  5. OPEN: Open

Numerical

receipt: open

  1. Yes

  2. No

Numerical

2. Behavior type: SMS

Behavior attribute (name)

Attribute value

Type

Message Type

  1. Promotional Message

  2. Notification SMS

  3. Digital Message

Value

SMS Platform

Take the actual value

Text

SMS Signature

Take the actual value

Text

Send Results

  1. Success

  2. Failed

Numerical

3. Behavior type: email

Behavior attribute (name)

Property Value

Type

The sender address.

Take the actual value

Text

Address Type

  1. Random address

  2. The sender address.

Value

Email templates

Take the actual value

Text

Bill attribution

Take the actual value

Text

Send Results

  1. WAITING: To be sent

  2. SENDING: The service is being sent.

  3. SUCCESS

  4. FAILURE

Numerical

receipt: open

  1. Yes

  2. No

Numerical

4. Behavior type: WeChat

Behavior attribute (name)

Property Value

Type

WeChat Type

  1. Public Number Group Messages

  2. Public Number Template Message

  3. Public Number Subscription Notice

  4. Subscription notification for mini programs

Numerical

Send Template

Take the actual value

Send Results

  1. WAITING: To be sent

  2. SENDING: The service is being sent.

  3. DELAY: delayed

  4. SEND_FAILURE: The message failed to be sent.

  5. SEND_SUCCESS: A receipt is pending.

  6. SUCCESS

  7. FAILURE

  8. RECEIVE: delivery

  9. DISPLAY

  10. OPEN: Open

  11. IGNORE: ignores

  12. LIKE: likes

  13. COMMENT

  14. ALL: likes + comments

Numerical

V. Behavior Type: Enterprise WeChat

Behavior attribute (name)

Property Value

Type

Enterprise micro type

  1. Enterprise micro-group

  2. Enterprise micro circle of friends

Numerical

Enterprise Employee

Enterprise Employee ID

Text

End Time

Take the actual value

Time

Sending Result

  1. Sent

  2. Failed

Value

Send Content

Take the material ID and content

Multi-value

Receipt Result

  1. Sent

  2. Not sent

  3. Failed to send (only for enterprise micro-group sending)

6. Behavior type: Webhook

Behavior attribute (name)

Property Value

Type

Webhook Name

Take the actual value

Text

Webhook ID

Take the actual value

Text

ID Source

Take the actual value

Text

Send ID

Take the actual value of the ID

Text

Send ID Type

Take the actual value

Text

Sending Result

  1. Sent

  2. Failed

  3. In progress

Numerical

Receipt: status code

Status code

Text

7. Behavior type: Custom component

Behavior attribute (name)

Property Value

Type

Custom Component Name

Take the actual value

Text

Receipt: status code

Status code

Text

8. Behavior type: common to all behavior types

Behavior attribute (name)

Property Value

Type

Behavior time

Behavior occurrence time

Time

User ID

Touch User ID

Text

Crowd Name

The name of the group to which the user belongs at the time of touch

Text

Entity Name

The entity name associated with the user at the time of the touch

Text

Entity Type

The entity type associated with the user at the time of the touch (the value is the same as the system entity definition)

Numerical

Associated child activity name

Associate related fields in sub-activities when creating user marketing tasks and MA canvas tasks

Text

Associated sub-activity code

Text

Associate child activity start time

Time

Associated sub-activity end time

Time

SF Campaign name associated with the child activity

Text

SF Campaign ID of associated child activities

Text

Task Type

  1. User Marketing Single Task

  2. MA Canvas Quest (Crowd)

  3. MA Canvas Task (Event)

Numerical

Task ID

User Marketing Single Task or MA Canvas Task ID

Text

Task Name

User Marketing Single Task or MA Canvas Task Name

Text

Task directory ID

The ID of the parent directory to which the user marketing single task or MA canvas task belongs.

Text

Task directory name

The name of the parent directory to which the user marketing single task or MA canvas task belongs.

Text

Step Name

The name of the MA canvas step to which the behavior belongs

(Canvas tasks only, otherwise empty)

Text

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