Static authority score scoring rules

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This topic describes the scoring criteria for the static authority score and provides examples.

Score

Scoring criteria

Example sites

4

  1. Absolute general authority: Official sites of national-level governments.

  2. Absolute industry authority: Official sites of national-level authoritative industry organizations.

  1. Chinese Government official site: www.gov.cn

  2. People's Tribune: www.rmlt.com.cn

  3. Economic Information Daily, published by Xinhua News Agency: jjckb.xinhuanet.com

  4. www.12306.cn (Official China Railway site)

3

  1. General authority (sites, official accounts): state-owned media.

  2. Provincial or major municipal governments and their official media outlets.

  3. Authoritative KOL: Top-tier KOLs in their respective industries.

  4. Top industry sites.

  5. High-quality vertical sites.

  6. Baidu Baike, Wikipedia.

  1. Baidu Baike: baike.baidu.com

  2. The Paper: www.thepaper.cn

  3. CNKI (China National Knowledge Infrastructure): www.cnki.net

  4. Zhejiang Provincial Government official site: www.zj.gov.cn

2

Large general sites and prefecture-level city governments.

  1. Baidu Zhidao: zhidao.baidu.com

  2. Sohu: www.sohu.com

  3. Docin: www.docin.com

  4. Zhihu: www.zhihu.com

  5. Yibin Municipal Government official site: www.yibin.gov.cn

1

Small general sites, small industry-specific sites, and general Q&A sites.

  1. Baijiahao: baijiahao.baidu.com

  2. Chazidian: m.chazidian.com

  3. Sina's UGC Q&A site: iask.sina.com.cn

0

Low-quality sites and ephemeral sites/accounts.

  1. An introductory site on I Ching (Zhouyi Rumen): www.zyrm.com

  2. A small travel information site: www.365135.com

-1

Crawl failure or non-existent homepage.

N/A

Site not covered.