What is Mobile Analytics

Updated at:

Dear Mobile Analytics users: Due to a change in product strategy, the free Mobile Analytics service included with the Multiexperience Development Platform (EMAS) will no longer provide new data collection and analysis services starting April 30, 2024. The data return service will also be discontinued on April 30, 2024. You can still view historical data collected before April 30, 2024, in the product console. To continue collecting and analyzing client user behavior, consider using QuickTracking. For more information, see the official documentation or join the QT product DingTalk group (Group ID: 64485013052). If you have any questions about the unpublishing of this product, submit a ticket to Alibaba Cloud or join the EMAS after-sales service DingTalk group for assistance (Group ID: 35248489).

Product introduction

Mobile Analytics is an Alibaba Cloud product that analyzes mobile app data. It offers multi-dimensional user behavior analysis and custom log analysis. You can use it to perform fine-grained operations with big data, improve your product, and increase user engagement.

Features

Complete business data collection

You can collect data about user business behaviors, page paths, and more. You can also link user behavior data to gain deeper business insights.

Self-service Log Analysis

You can sync data in two ways: 1. Real-time log synchronization with Simple Log Service (SLS). This method has a latency of seconds and provides fast, personalized, real-time insights. 2. Offline data synchronization with MaxCompute. This method performs an incremental sync every 15 minutes with hour-level latency. It adds data to your data warehouse, which lets you extract greater value from your data.

Statistical reports with rich dimensions

You can use a complete system of operational metrics to quickly understand where your users come from, what pages they visit, how long they stay, and what devices and networks they use.

Real-time computing in seconds

You can calculate metrics such as active users, new users, logged-in members, and startup times in real time. This lets you promptly understand current data changes.

Mobile developer ecosystem

Mobile Analytics is a key product in the mobile developer ecosystem. It integrates with services such as Mobile Acceleration, Mobile Push, and Mobile Domain Name Resolution to offer developers a comprehensive suite of mobile services.