Page SEO

Configuration tips

1. Configure the SEO title

   • Purpose of the SEO title: The SEO title is displayed in search results and is often the first thing a user sees. It helps users quickly understand a page's content and its relevance to their search intent. Because the SEO title heavily influences search engine ranking, configure it thoughtfully.

   • Principles for setting the SEO title:

     • Your title should accurately and concisely describe the page's content. Avoid vague or irrelevant descriptions, and avoid keyword stuffing.

     • Ensure that every page on your site has a unique, specific title. Avoid using duplicate titles.

     • Include keywords in the SEO title. Your core or matching keywords should appear one to three times. The recommended length is under 56 bytes (equivalent to 28 Chinese characters). Use a space or a hyphen (-) as a separator. For more details, see the table below.

       Page type	Page type description	Recommended title format	Title format guidelines	Examples
       Home Page	The main entry point of the website.	Site Name/Brand Name - Home/Official Website/Slogan	The core keyword is the brand or site name. Modifiers can include "Official Website," "Home," the site's slogan, or a parent brand name.	Youku Home Taobao - Find What You Love! JD.com - Authentic, Low-Price, Quality Guaranteed, Fast Delivery, Easy Shopping!
       List Page	A page that displays multiple items in a list format.	List/Channel Name - Parent Channel (Optional) - Site Name	The core keyword is related to the list or channel's content. Modifiers can include the site name and the parent channel. When used as a modifier, the site name must appear at the end.	Men's Channel - Vipshop Youku Finance - Youku
       Topic Aggregation Page	A collection of content aggregated around the various aspects of a specific topic.	Topic - Attribute 1 - Attribute 2 - Site Name	The core keyword is the main topic. Modifiers can include the topic's attributes, the parent channel, and the site name. When used as a modifier, the site name must appear at the end.	Chengdu Travel Guide - Itineraries - Independent Travel Guide - Trip.com
       Content Page	A page with specific content, such as an article, a product detail page, or a video playback page.	Content Title - List/Channel Name (Optional) - Site Name	The core keyword is the main subject of the content, such as an article title, video name, or product name. Modifiers can include the parent channel and the site name. When used as a modifier, the site name must appear at the end.	How to Make Braised Pork Belly - Recipes - xiangha.com Typhoon Talim (No. 18) Forms, May Become This Year's "King of Storms"! - China News Service

     • Deceptive titles or excessive keyword repetition can cause search engines to penalize your site, reducing its visibility in search results.

     • Symbols in page titles must be used correctly. Use - as the separator and replace periods with a single space. Use 「」 or [ ] for brackets, and ensure that paired punctuation is used in pairs. Use Chinese symbols for Chinese titles and English symbols for English titles. Do not use emojis or add spaces around punctuation marks.

2. Configure SEO keywords

   • Purpose of SEO keywords: SEO keywords increase the keyword density within the page's metadata, helping search engines understand the page's focus.

   • Principles for setting SEO keywords: Set 3–5 keywords for each page. Use root words and avoid long, descriptive phrases. Place your most important core keywords first. Separate multiple keywords with an English comma (,).

   Important

   SEO keywords may appear in the search result snippet. Using the same keywords across multiple pages can lower your search engine ranking. For the best indexing results, customize the keywords for each page based on its unique content.

3. Set the page description

   A compelling page description should be around 160 characters. Place important information first and naturally include your keywords a few times. The description must accurately summarize the page's content.

   Note

   To ensure your full description appears in search results, keep the length under 160 characters. However, do not make it too short. A well-written description helps improve your site's indexing.

Site logo

• What is a site logo? A site logo is the icon displayed next to a website's title in search engine results (such as on Baidu). This thumbnail helps users quickly recognize your brand, increases visibility, and attracts more clicks.

• Obtaining a site logo: Search engines typically capture a site logo automatically. Alternatively, once your website has achieved a certain level of search engine ranking, you can submit a custom site logo through a service like the Baidu Search Resource Platform. Clear images that meet the search engine's specifications for size and dimensions are more likely to be captured as your site logo.

  Note

  Baidu search engine specifications: The image size must be under 200 KB. The dimensions must be 121×75 pixels for PC and 200×133 pixels for mobile. For more logo review guidelines, see the Baidu Site Logo Review Principles.

FAQ

Why don't my SEO settings take effect?

Check the following in order:

1. Verify that the SEO fields are complete. In the designer, click the current page title in the upper-left corner, select the page, and click Settings. Confirm that Title, Description, and Keywords are all filled in and saved.

2. Verify that the website is purchased and published. A website on a trial plan must be purchased before it can be published. If you save the page settings without publishing the site, the SEO settings do not take effect.

3. Check the result on your bound domain name. SEO settings are not applied to the preview domain name. Visit the website through the bound top-level domain and inspect the page title tag. For more information, see Why do SEO title changes not take effect in preview mode?.