Traffic Acquisition Code

Traffic acquisition codes, also known as friend referral codes, are used for new customer acquisition in scenarios such as employee badges and events. Customers can scan a code to add a shopping guide as a friend. You can create traffic acquisition codes in batches. After creation, new codes are automatically generated based on the specified scope. For example, if a new shopping guide joins an outlet or a new outlet is added to the scope, a new code is automatically created for the guide. After you download the codes, you can search for the applicable file by name or outlet name.

Example scenarios:

• Create a single-person traffic acquisition code named "Employee Badge" and set its scope to all outlets. This generates a unique single-person code for each shopping guide in every outlet.

• When a new shopping guide is onboarded, a new traffic acquisition code is automatically created for the guide.

• When a customer scans a code to add a friend, you can automatically apply tags to the customer and push a custom welcome message.

• In the code details, you can view data trends for friends added through all shopping guides. You can also filter the data by outlet and shopping guide.

Traffic acquisition code list

• Code name: The name set when the traffic acquisition code was created.

• Code type:

  • Single-person code: One code corresponds to one shopping guide. When a customer scans the code, they add that specific guide as a friend.

  • Multi-person code: An outlet-based code. When a customer scans the code, they add a random shopping guide from that outlet as a friend.

• Remarks: Notes set when the code was created. You can use this field to describe the code's purpose and other important information.

• Number of codes: The number of codes in this code group.

• Last Modified Time: The time of the last modification.

• Operations

  • Download

• Single-person code: The downloaded file is a ZIP package. The package is named Code Name_Timestamp. The image files are named Code Name-Outlet Name-Guide Name, for example, Employee Badge-Outlet1-John Doe. The files are stored in separate folders that are organized by outlet name.

• Multi-person code: The downloaded file is a ZIP package. The package is named Code Name_Timestamp. The image files are named Code Name-Outlet Name, for example, Employee Badge-Shanghai Changtai Outlet.

  • Edit: You can edit all content except for the Scope.

  • Delete: You must confirm the deletion. This action deletes all codes within this code group.

• Search/Filter

  • Search by code name

  • Filter by code type (Single-person/Multi-person)

  • Filter by applicable outlet

Download traffic acquisition code

Traffic acquisition code details

• You can view the details of a code group. The following information is displayed:

  • Code type

  • Scope. If the scope is set to specific outlets, you can view the list of applicable outlets.

• You can search for an outlet by name to check if it is within the scope.

  • Number of codes

  • Remarks

  • Last edited

  • Customer tags

  • Add confirmation

  • Welcome message: View details.

• You can view the data trends for the code group:

  • This represents the trend in the number of customers who added a shopping guide as a friend using a traffic acquisition code from a Traffic Acquisition Code Group. The data is deduplicated, which means that multiple additions from the same customer to the same shopping guide are recorded only once.

  • You can filter by outlet to view friend request data from the outlet's multi-person code and its guides' single-person codes.

  • For single-person codes, you can filter by shopping guide to view friend request data.

  • You can filter data by time range.

  • You can view data by day or by week.

  • You can export the friend request data trend.

Single-person code details

Multi-person code details

Create a single-person traffic acquisition code

• Scope

  • All shopping guides: Creates one code for each shopping guide in their respective outlets.

  • Select guides by outlet: Creates one code for each shopping guide in the selected outlets.

• Codes are created only for outlets within the specified scope. For example, if the scope is Outlet A, and a guide belongs to both Outlet A and Outlet B, a code is created for the guide only in Outlet A.

  • Create codes only for guides who do not already have a code. This option is checked by default.

• For example, if the scope is Outlets A, B, and C, and a guide already has a code in Outlet A, new codes are created for the guide in Outlets B and C.

• Code name: The name of this code group, such as "Employee Badge".

• Remarks: Use this field to add notes, such as the purpose and other important information.

• Customer tags: Apply tags to customers who scan the code to add a guide as a friend. You can select multiple tags. Note: If a tag is deleted from the User Operations module, it can no longer be applied to customers.

• Add confirmation: By default, customers are automatically added as friends without requiring confirmation. You can uncheck this option. If you uncheck this option, the shopping guide must confirm the friend request.

• Welcome message: Add a welcome message to the code. When a customer scans the code to add a guide, the welcome message from the code takes precedence. You can add one text message and up to nine additional materials, such as one text message, five images, and four links. If the material limit has not been reached, an "Add Material" button is displayed. Once the limit is reached, the button is hidden.

• Text: Up to 1,000 Chinese characters or letters.

• Image/Video: The image size limit is 2 MB, and supported formats are JPG, PNG, JPEG, and GIF. The video size limit is 10 MB, and the supported format is MP4.

• Link: The web page title, URL, shared image, and shared description are required.

• Mini program card: The mini program title, shared image, AppID, and page path are required.

• After creation, you can download the codes as a batch. The downloaded file is a ZIP package. The package is named Code Name_Timestamp. The image files are named Code Name-Outlet Name-Guide Name, for example, Employee Badge-Outlet1-John Doe. The image files are stored in separate folders, with each folder named after an outlet.

• If no codes are generated after creation, the creation process fails. This may occur if there are no guides in the selected outlets, or if you selected the Create codes only for guides who do not have a 'Contact Me' code option and all guides in the selected outlets already have a code. You can return to the list or the creation page.

Create a multi-person traffic acquisition code

• For the scope, you can select all outlets or specific outlets.

  • All outlets: Generates one multi-person code for each outlet. The scope includes all shopping guides in the outlet.

  • Specific outlets: Generates one multi-person code for each selected outlet. The scope includes all shopping guides in the outlet.

• Create codes only for outlets that do not already have a code. This option is checked by default.

• The settings for Code name, Remarks, Customer tags, Add confirmation, and Welcome message are the same as for single-person codes.

• After creation, you can download the codes as a batch. The downloaded file is a ZIP package. The package is named Code Name_Timestamp. The image files are named Code Name-Outlet Name, for example, Employee Badge-Shanghai Changtai Outlet.

  • If no codes are generated after creation, a creation failure page is displayed. This may occur if you selected all outlets but the brand has no outlets, or if you selected specific outlets and selected the Create codes only for outlets that do not have a 'Contact Me' code option and all selected outlets already have a code. You can return to the list or the creation page. Note that your previous settings may not be saved.