This feature is available only to paid customers and is no longer sold to new customers.
Use Shopping Guide Materials to manage content for shopping guides. The materials appear in groups within the Intelligent Shopping Guide miniapp and the WeCom chat toolbar. You configure these groups in the Shopping Guide Materials module, enabling shopping guides to quickly locate and send materials to customers. You can store brand assets such as product posters, event posters, and high-quality user-generated content, improving efficiency by making materials easy to find and reuse.
Query materials
The search function is located as shown in the figure. The search works as follows:
Search for keywords in the title or content of text materials. You can also search for keywords in the title or file name of other material types.
Enter a keyword or select a group, then click Query to start the search. After clicking Query, click Reset to display all materials again.
The search includes all materials in the backend.
The search is not case-sensitive for English letters.
Filter materials by the group they belong to.
Material groups
Create a group
Click the + icon to create a new group or subgroup. You can create up to three levels of groups.
Transferring a group
Select the materials, click Batch Transfer, choose a group, and then click OK. The selected materials are moved to the chosen group.
Add materials
Methods for adding materials: 1. Upload external materials that are not in the Material Library. Uploaded materials are automatically saved to the Material Library. 2. Import existing materials from the Material Library.
Material formats: Shopping Guide Materials supports text, image, and video formats.
Material categorization: New or imported materials are not automatically categorized by format in the backend. However, on mobile devices, they are automatically displayed in groups for text, images, and videos based on their format.
Material grouping: The same material can be added to multiple groups at the same time.
Relationship between materials:
The backend Material Library contains all the content from Shopping Guide Materials. When you add a material to Shopping Guide Materials, it is also automatically stored in the backend Material Library.
All materials in Shopping Guide Materials also exist in the Material Library. Any new materials or changes made in Shopping Guide Materials are automatically synced to the Material Library. For example, if a material is renamed or its text content is modified in one location, the change is automatically synced to the other location.
If you delete a material from the Material Library, the corresponding material in Shopping Guide Materials is also deleted. However, if you delete a material from Shopping Guide Materials, the corresponding material in the Material Library is not deleted.
Add a new material
First, select a material group. Then, click Add Material in the upper-right corner. Click Text, Image, or Video to add the material to the selected group. If you do not select a group, the material is added to the first group in the list by default. If the first group has three levels, the material is added to the first subgroup of the first group. See the following figure:
Import materials
Click Import Material.
Select Text, Image, or Video.
Click OK to complete the import.
You can search for materials in the import pop-up window.
Edit materials
Operations on a single material
Hover the mouse over a material's image. Three buttons appear: Download, Rename, and Delete. Click these buttons to download, rename, or delete the material.
Batch operations
Select multiple materials: You can select materials in two ways: 1. Manually check or uncheck the desired materials. 2. Click Select All to select all materials.
Batch operations: As shown in the figure, click Batch Download, Batch Delete, or Batch Transfer to perform the respective batch operation.
Batch download: Select the materials and click Batch Download. You can only batch download image and video materials.
Batch delete: Select the materials and click Batch Delete. After deletion, shopping guides can no longer view or use the deleted materials in the miniapp.
Batch transfer: Select the materials and click Batch Transfer. For more information, see the "Transfer materials to a different group" section.
How to view and use Shopping Guide Materials in the miniapp
Materials are displayed in groups within the Intelligent Shopping Guide miniapp and the WeCom chat toolbar, based on the groups you set up. This helps shopping guides quickly find and send materials to customers.
In the WeCom app
To view the Shopping Guide Material Library in the WeCom app:
In the WeCom app, open a one-on-one or group chat page.
In the toolbar, find and click the Shopping Guide Materials button to go to the Shopping Guide Material Library page. See the following figure:
To select materials on the Shopping Guide Material Library page:
Search for material keywords in the search box, then select a material.
Click a material type category: Text, Image, or Video, then select a material.
Click Popular Materials, Latest Materials, or Recently Used, then select a material.
Select one of the shopping guide material groups that you set up in the backend, then select a material.
Send materials: After selecting a material, click Send to Customer in the lower-left corner. If needed, enter some text. Finally, click Send. See the following figure:
In the Shopping Guide miniapp
View the Shopping Guide Material Library: In the Shopping Guide miniapp, click Brand at the bottom.
The ways to select materials on the Shopping Guide Material Library page are the same as in the WeCom app:
Search for material keywords in the search box, then select a material.
Click a material type category: Text, Image, or Video, then select a material.
Click Popular Materials, Latest Materials, or Recently Used, then select a material.
Select one of the shopping guide material groups that you set up in the backend, then select a material.
Use materials: You can download materials directly to your phone or set them up to be sent.
Download a material: Click a material, then click Download to phone in the lower-right corner to download it to your phone.
Send a material:
Click a material, then click Send to Customer in the lower-left corner.
Check the boxes next to external contacts, or search for and then check them. You can select multiple contacts as needed.
Click OK, then click I got it, and exit the miniapp.
Alternatively, send the material from the WeCom app. Path: Open WeCom > Messages > Customer Contacts. Find the Pending Corporate Message that you want to send, and click Send.
