Webhook Marketing Overview

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Webhook marketing uses webhooks to connect with your first-party systems, such as a Customer Relationship Management (CRM) system, or third-party systems. This lets you send marketing messages from these systems to a selected audience in the Quick Audience console.

The audience can be one that you created, a public audience, or an audience specified by uploading a list file. The ID type of the audience must match the ID type that the webhook contains.

Note
  • Before you create a Webhook marketing task, you must complete the webhook integration for your first-party or third-party system. An organization administrator or storage administrator must then configure the webhook. For more information, see Webhook Management.

  • If a non-administrator user needs to create a Webhook marketing task, they must be assigned to a role with the 'User Marketing-Private Marketing-Webhook' permission. An administrator must also grant the user the required webhook usage permissions.