This feature is only available to paying customers and is no longer offered to new customers.
A marketing contract is an agreement to purchase a specific quantity of media resources for ad placements.
In the Media Placement module, marketing contracts are divided into two types:
Online contracts: Used to purchase media resources online.
Offline contracts: Used to record media resources that you purchase offline.
ImportantWhen you purchase traffic from media providers offline, you must specify Biehe Technology as the technology service provider for ad placements. This lets you use the contract for online ad placements.
Both contract types currently support only the Internet advertising channel and can be used for ad placements on the Marketing Placement page.
Create an online contract
You can create an online contract to purchase media resources online.
Procedure:
Navigate to Media Placement > your workspace > Marketing Promotion > Marketing Contracts, and select the Create Contract tab.
On the media selection page, configure the following information and click Next.
Purchase method: Select Online Purchase.
Promotion channel: Currently, only Internet Advertising is supported.
Purchase type:
Fixed volume: Programmatic Direct Buying (PDB), which is a purchase at a fixed price and for a fixed volume.
Non-fixed volume: Preferred Deal (PD), which is a purchase at a fixed price but for a non-fixed volume.
Media categorization: This section displays the category names of the media filtered by the selected promotion channel and purchase type. By default, All is selected. You can select multiple categories.
Media selection: This section displays the media filtered by the selected promotion channel, purchase type, and media category. You can select multiple media.
On the media information settings page, configure the following information and click Next.
Media resource selection: From the list of ad slots under the selected media, select the required ad slots.
You can filter by specific media and ad slot types (launch screen, native in-feed, video pre-roll, banner) from the drop-down lists. You can also search for ad slot names.
When you click the row of an ad slot, a preview of the ad slot appears on the right.
Ad slot information settings: After selecting multiple ad slots, you can switch between tabs to configure the reservation information for each ad slot.
You need to configure the following items:
Material format: Select the display format for the ad slot, such as an image with text, or an image with a video.
Push ratio: This is displayed only for fixed-volume ad slots.
Price: The CPM unit price is displayed based on the selected push ratio and ad slot format.
Placement epoch: Set the coverage period for the reserved traffic. You can set a custom time range.
Volume settings: You can set the volume in two ways:
Set daily volume: Set the volume for each day of the placement epoch. You can set a uniform volume or specify the volume for each day.
Set total volume: Set the total volume for the entire placement epoch.
Total reserved volume: Displays the total volume for the placement epoch.
Total ad slot traffic price: Displays the total reserved volume for the ad slot multiplied by the CPM unit price.
Basic information:
Contract name: The system generates a name by default. You can modify it.
Remarks: This field is optional.
On the cost information page, confirm the following cost-related information and click Submit to finish creating the online contract.
Estimated total consumption: The estimated total amount for media resource costs and media placement costs.
Media resource cost: The amount to be deducted from your media resource top-up package for the online contract.
Media placement cost: The amount to be deducted from your media placement resource plan when the contract is used for ad placements.
Available media resources: The remaining available balance in your media resource top-up package.
Available media placement resources: The remaining available balance in your media placement resource plan.
Create an offline contract
You can create an offline contract to record media resources that you purchase offline.
Procedure:
Navigate to Media Placement > your workspace > Marketing Promotion > Marketing Contracts, and select the Create Contract tab.
On the media selection page, configure the following information and click Next.
Purchase method: Select Offline Purchase.
Promotion channel: Currently, only Internet Advertising is supported.
Purchase type:
Fixed volume: PDB, for purchases at a fixed price and for a fixed volume.
Non-fixed volume: PD, for purchases at a fixed price but for a non-fixed volume.
Media categorization: This section displays the category names of the media filtered by the selected promotion channel and purchase type. By default, All is selected. You can select multiple categories.
Deal ID: Enter the Deal ID provided by the media provider after you purchase the traffic.
On the media information settings page, configure the following information and click Next.
Media resource selection: From the list of ad slots under the selected media, select the required ad slots.
You can filter by specific media and ad slot types (launch screen, native in-feed, video pre-roll, banner) from the drop-down lists. You can also search for ad slot names.
When you click the row of an ad slot, a preview of the ad slot appears on the right.
Ad slot information settings: After selecting multiple ad slots, you can switch between tabs to configure the reservation information for each ad slot.
You need to configure the following items:
Material format: Select the display format for the ad slot, such as an image with text, or an image with a video.
Placement epoch: Set the coverage period for the reserved traffic.
Volume settings: You can set the volume in two ways:
Set daily volume: Set the volume for each day of the placement epoch. You can set a uniform volume or specify the volume for each day.
Set total volume: Set the total volume for the entire placement epoch.
Traffic unit price: Enter the selling price per CPM based on the actual traffic purchase information.
Total reserved volume: Displays the total volume for the placement epoch.
Media fee: Displays the estimated total media fee for the current ad slot.
Basic information
Contract name: The system generates a name by default. You can modify it.
Push ratio: Set the media traffic push ratio. This setting requires the media provider to push more traffic than the fixed volume. Traffic that exceeds the 100% threshold can be returned. You must set this value manually, and it must be 100% or greater.
Remarks: This field is optional.
On the Spending Information page, confirm the details and click Submit to create the online contract.
Estimated total consumption: The estimated total amount for media resource costs and media placement costs.
Media resource cost: The cost required for the offline contract. This is for reference only and is not actually deducted from your media resource top-up package.
Media placement cost: The amount to be deducted from your media placement resource plan when the contract is used for ad placements.
Available media placement resources: The remaining available balance in your media placement resource plan.
Manage contracts
The Manage Contracts tab displays all marketing contracts created in the system, as shown in the following figure.
You can filter contracts by promotion channel, purchase method, and processing status. You can also search for contract names.
The processing statuses include the following:
Reserving: The contract has been created, but no feedback has been received.
Partially successful: The contract includes multiple media, some of which succeeded and some failed.
Reservation successful: All media included in the contract were successfully reserved.
Reservation failed: All media included in the contract failed.
You can perform the following operations:
Edit: Click the
icon to edit the contract.Online contracts with a status of Reservation successful cannot be edited. For other statuses, you can edit the information for failed media and ad slots. Offline contracts can be edited at any time.
Ad placement: Click the
icon to use the current contract for an ad placement. For more information, see Marketing Placement.Expand: Click a row in the list to expand the media and ad slot information for the contract, as shown in the following figure.