This feature is available only to paid customers and is not offered to new customers.
Audience reports analyze the effectiveness of audience reach for your ad placements.
Go to Media Placement > your workspace > Marketing Report > Audience Reports. The report analyzes your audience by operating system, device model, network environment, and region. It also shows metrics for each category, including total spend, media resource spend, media placement spend, impressions, Cost Per Mille (CPM), clicks, click-through rate (CTR), and Cost Per Click (CPC).
The report breaks down statistics by account, marketing contract, ad campaign, ad order, media, ad slot, and ad creative. It also displays analysis charts and data reports for audiences associated with the selected items.
The page has three main sections: Filters, Analysis Charts, and Data Report.
1. Filters:
Date range: The default selection is the current month. You can set a custom date range of up to 180 days.
Promotion channel: Currently, only Internet ads are supported.
Placement type: Currently, only fixed-price placements are supported.
View by dimension: You can select a dimension to organize the report data. For fixed-price placements, you can select one of the following dimensions: account, marketing contract, ad campaign, ad order, media, ad slot, or ad creative.
After you select a dimension, a corresponding drop-down list appears. You can then select one or more specific items from this list. By default, all items are selected. The charts and data will update to display data for the selected items.
2. Analysis Charts:
Charts show the audience distribution by operating system, device model, network environment, and region.
3. Data Report:
The data report shows statistics broken down by operating system, device model, network environment, and region. The metrics include total spend, media resource spend, media placement spend, impressions, CPM, clicks, CTR, and CPC.
