This feature is available only to existing paid customers and is no longer offered to new customers.
Marketing resources include media resources and media placement resources:
Media resources: Used to purchase media traffic. The system deducts fees based on the cost of the purchased traffic.
Media placement resources: Used for ad placement. The system charges a service fee for programmatic ad placements.
Go to Media Placement > your workspace > Marketing Resources to view purchase and usage details for your media and media placement resources.
Click the Purchase Resource button on the right of the page and follow the prompts to purchase resources.
Media resources: Used to purchase online traffic. The system deducts fees based on the traffic cost, which is calculated from the unit price and volume.
Available balance: The current balance available for media resource consumption.
Locked amount: When you create a contract to purchase online traffic, the corresponding amount is locked. This amount is deducted or unlocked based on the final status of the contract.
Total spent: The total amount spent on media resources to date.
Total top-ups: The total amount topped up for media resources to date.
Media placement resources: Used for ad placement. The system charges a service fee as a percentage for programmatic ad placements.
Available balance: The current balance available for media placement consumption.
Locked amount: When you create an ad contract, a corresponding media placement fee is locked based on the contract's total budget. This amount is deducted or unlocked based on the ad's performance.
Total spent: The total amount spent on media placement to date.
Total top-ups: The total amount topped up for media placement to date.
Resource usage trend: View a graph of your resource consumption for a specified time range.
Resource records: View detailed records of your resource consumption.