V3.3.41 Version Guide

Updated at:

In V3.3.41, Automated Marketing supports real-time behavioral event ingestion using data collected from Alibaba Cloud Quick Tracking. Brand High Potential Forecast and Product Matching Recommendation in the Lab are now independent modules, renamed Repurchase Prediction and Product Recommendation, respectively. This release also includes multiple functional and interaction enhancements.

Release date

December 16, 2021.

Updates

  • Automated Marketing now supports real-time behavioral event ingestion using data collected from Quick Tracking:

    • The Management Hub now supports creating Quick Tracking–type data ingestion APIs. For more information, see Create a data ingestion API.

    • You can now create events collected via Quick Tracking. For more information, see Event Management.

    • When configuring an Automated Marketing task, you can select events collected via Quick Tracking as trigger conditions. For more information, see Create an Automated Marketing task.

  • Repurchase Prediction (formerly Brand High Potential Forecast) and Product Recommendation (formerly Product Matching Recommendation):

    • These features have been separated from the Lab into standalone modules and renamed accordingly.

    • The behavior dataset used for model training now supports datetime and date formats for the behavior time field. For more information, see Behavior dataset example.

    • In the user score distribution chart of prediction results, hovering your mouse over a specific score displays the total number of users with scores greater than or equal to that value. For more information, see Repurchase Prediction result details and Product Recommendation result details.

    • When saving an audience from prediction results, you can choose the ID type to save, such as user identity or other ID types.

  • Tag value selection has been optimized for text-type and multi-value tags in Tag Filtering and the Tag Multi-Branch component:

    • When a tag has more than 3,000 values, the dropdown shows the first 3,000 returned values. You can search to select values beyond the first 3,000.

  • The marketing action component configuration interface now displays supported ID types.

  • A shortcut to the Management Hub is now available in the top-right corner of every page 26.

  • Module grouping in the navigation bar overlay has been improved:

    • Repurchase Prediction and Product Recommendation are now grouped under Strategy.

    • The former Marketplace group is now named Third-Party Integrated Applications.

Version limitations

All updates in this release apply only to the Standard Edition of Quick Audience.

Feature details

Feature package

Primary module

Secondary module

Feature details

User Insights

Audience Management

Audience Filter

For text-type and multi-value tags in Tag Filtering, when a tag has more than 3,000 values, the dropdown shows the first 3,000 returned values. You can search to select values beyond the first 3,000.

Repurchase Prediction

Repurchase Prediction

Model Configuration

The behavior dataset used for model training now supports datetime and date formats for the behavior time field.

Audience Prediction

  • In the user score distribution chart of prediction results, hovering your mouse over a specific score now displays the total number of users with scores greater than or equal to that value.

  • When saving an audience from prediction results, you can now choose the ID type to save, such as user identity or other ID types.

Product Recommendation

Product Recommendation

Model Configuration

The behavior dataset used for model training now supports datetime and date formats for the behavior time field.

Product Recommendation

  • In the user score distribution chart of prediction results, hovering your mouse over a specific score now displays the total number of users with scores greater than or equal to that value.

  • When saving an audience from prediction results, you can now choose the ID type to save, such as user identity or other ID types.

User Marketing

Automated Marketing

Automated Marketing

  • The marketing action component configuration interface now displays supported ID types.

  • When configuring the Tag Multi-Branch component for text-type and multi-value tags, if a tag has more than 3,000 values, the dropdown shows the first 3,000 returned values. You can search to select values beyond the first 3,000.

  • When configuring an Automated Marketing task, you can now select events collected via Quick Tracking as trigger conditions.

Event Management

Supports creating events collected via Quick Tracking.

Management Hub

Organization Management

API Management

  • Supports creating data ingestion APIs of the Quick Tracking type.

  • A shortcut to the Management Hub is now available in the top-right corner of every page.