Media Placement Data

If you enable data backflow when you place ads using the Media Placement feature, data such as ad impressions and clicks is returned to your workspace.

Go to Media Backflow > Your Workspace > Backflow Tasks > Media Placement Data. You can view information for ads placed with the Media Placement feature, such as the volume of backflow impression data and backflow click data, as shown in the following figure.

• Filters:

  • Query dimension:

    • By campaign: Queries data by ad campaign, as shown in the figure above.

    • By order: Queries data by ad order. One ad order is generated for each marketing placement, as shown in the following figure.

  • Status:

    • Unlimited

    • Start

    • Disabled

  • Ad Campaign: This filter is available only when the query dimension is set to By order. It lets you filter by the ad campaign to which an order belongs.

  • Date range

  • Search box: Search for campaigns or orders by name.

• Above the list, the total volume of backflow impression data, backflow click data, and the number of resources used are displayed for the ad campaigns or orders that match the filter criteria.

• The list shows the ad campaigns or orders that match the filter criteria, along with their running status, volume of backflow impression data, volume of backflow click data, and the number of resources used.

  You can perform the following actions:

  • Enable/Disable: Use the switch in the Status column to enable or disable the data backflow task for an ad campaign or order. To manage multiple tasks at once, select the checkboxes for the campaigns or orders and use the switch above the list.

  • Delete: Click Delete to the right of an item in the list, or select the checkboxes for multiple ad campaigns or orders and click Delete above the list. This action deletes the corresponding data backflow tasks. New data will no longer flow back. Data that has already flowed back is retained in MaxCompute.

• View data report: Select the checkbox for an ad campaign or order and click View Data Report in the upper-right corner of the page. This action generates a report that analyzes the backflow data for the selected item. For more information, see Media Placement Data Report Analysis.