Audience union/intersection creates a new audience from existing audiences using AND (intersection), OR (union), and difference operations.
You can also use audience union/intersection to combine existing audiences with other filtering methods. For example, you can create a new audience by applying an AND operation between an existing audience and a tag filter.
Procedure
Go to Workspace > User Insights > Audience Insights > Audience Filtering.
Click Existing Audience in the navigation pane on the left, or drag Existing Audience to the right pane. An audience union/intersection card appears.
Select an existing audience from the drop-down list.
Add another audience card by clicking Existing Audience on the left or dragging it to the desired position on the right, as shown in the figure.
On the new audience card, select an existing audience.
The default relationship between audiences is AND. AND, OR, and difference operations are supported. To switch the operation, click the text between the cards.
Click the
icon to delete the corresponding condition.After you configure the conditions, enter a name and description. Select a folder to save the audience and associate a sub-campaign. For more information, see the Marketing Campaign document. Specify whether the audience is public. Click Estimate to preview the audience size. Click Generate Audience to save the audience.
