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Data Bank Overview

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You can push the user ID of the audience to Brand Data Bank to help build brand omnichannel consumer data assets.

Supports pushing nine ID types: mobile phone number, email address, MAC address, IMEI, IDFA, IMSI, OAID, Taobao ID, Taobao nickname, and Taobao OUID. The ID will be encrypted by MD5 or SHA256 before push.

Note

Before you push data to a brand data bank, you must bind a data bank account. For more information, see Account Authorization.

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