Create Data Bank Push Task

Procedure

1. Choose Workspace> User Marketing > Advertising Marketing > Data Bank.

2. Click Create Push Task.

3. Configure the parameters, as shown in the following table.

   Item	Example value
   Crowd selection	Select the audience you want to push to Data Bank. Note For Taobao OUID, the number of pushed audience users and the number of audience users after ID matching by the data bank must be greater than 2,000 and less than 10 million. For other ID types, the number of pushed audience users needs to be greater than 5,000 and less than 0.2 billion, and the number of audience users after ID matching by the data bank needs to be greater than 2,000 and less than 50 million. Otherwise, the push fails. Restricted by the data bank, a single brand can receive no more than 5000 times audience push per year.
   Push encryption mode	To ensure information security, the system will only push the user ID in MD5, SHA256, or Taobao OUID encryption status. The specific method is as follows: If you select Taobao OUID, the Taobao OUID is pushed. The OUID of Taobao is encrypted in a unique way when it is provided by Taobao to the outside. The OUID remains encrypted when it is pushed. If you select MD5, IDs that have been encrypted by SHA256 before being pushed into the system are not supported. Only IDs that have been encrypted by MD5, AES, or are not encrypted before being pushed into the system are supported. During push, the MD5 encrypted ID is directly pushed, the unencrypted ID is MD5 encrypted, and the AES encrypted ID is decrypted and then MD5 encrypted. If you select SHA256, ID fields that have been encrypted by MD5 before being pushed into the system are not supported. Only ID fields that have been encrypted by SHA256, AES, or not encrypted before being pushed into the system are supported. During push, the SHA256-encrypted ID is directly pushed, the unencrypted ID is SHA256-encrypted, and the AES-encrypted ID is first decrypted and then SHA256-encrypted. The encryption method of the ID field is specified when you configure the table structure. For more information, see Table structure configuration.
   Push ID Type	Select the ID field that you want to push. Note If you set the push encryption method to Taobao OUID, the push ID type is fixed to Taobao OUID. In addition to Taobao OUID, you can push the mobile phone number, email address, MAC address, IMEI, IDFA, IMSI, OAID, Taobao ID, and Taobao nickname. The ID type can be selected to not indicate data. It may happen that no data is pushed to the data bank for the selected non-user ID.
   Associate sub-activities	Select a primary campaign and select a sub-campaign under the primary campaign. Separate sub-campaigns are displayed under-at the end of the main campaign list. You can associate a marketing task with a sub-campaign. For more information about marketing activities, see Marketing Campaign Documentation.
   Account selection	Select the data bank account that the crowd will be pushed to, which is your data bank brand. You can click the drop-down list to go to the Account Management page and authorize a data bank account. For more information, see Account Authorization.
   Recurring	Select whether to periodically push. You must configure the push cycle, start time, and end time, and turn on Enable Push. A single push starts immediately after the push task is created.
   Enable	For periodic push, after you turn on the push switch, the system will push at the specified time.
   Synchronize At	For Periodic Push, set the push cycle time. Supports periodic push by day, week, or month.
   The time when you migrate data.	For periodic push, set the push start date.
   The end time of the data migration task.	For periodic push, you can choose whether to set the push end date.
   Select Shop	If you have selected Taobao OUID as the push encryption method, this configuration items will appear. Please select a store under your data bank brand, and Taobao OUID will be pushed to this store. Note Each brand can push up to 10 times per day.

4. Click Submit Push Task to create the push task.