Ocean Engine Effect Analysis
The ocean engine push task has pushed the audience of Quick Audience to the ocean engine. Later, when the ocean engine advertises these audience, Quick Audience can analyze the advertising marketing effect and view the specified ocean engine account, ad population, ad order cost, number of exposures, number of clicks, click-through rate, and click-through cost.
Analyze the marketing effect of advertising marketing served only to audience which are pushed from Quick Audience to the ocean engine.
In the left-side navigation pane, choose Workspace> User Marketing > Advertising Marketing > Ocean Engine > Effect Analysis to analyze the advertising effect, as shown in the following figure.
In the upper-right corner, select the time period, mega ocean account, ad population, and ad order. The corresponding key item data and line chart are displayed below, including cost, number of exposures, thousands of exposure costs, number of clicks, click-through rate, and click-through cost. Only the selected key items are displayed in the line chart.
The list at the bottom of the page displays the key item data of each order within the selected range.