AIPL User Analysis

AIPL User Analysis shows how many users fall into each stage of the AIPL model — Awareness, Interest, Purchase, and Loyalty — and how those counts have changed over time.

1. Go to the AIPL User Analysis page using one of the following methods:

   • In the left-side navigation pane, choose User Insight > User Analysis > AIPL User Analysis.

   • Choose Workspace > User Insight > Marketing Model > AIPL Model. On the AIPL Models page, click AIPL User Analysis for the model you want to analyze.

2. In the upper-right corner, select the AIPL model and the calculation base date. The analysis chart updates automatically.

   Note

   If you navigated from the AIPL Models page, the corresponding AIPL model is pre-selected.

   

   The analysis result has two sections:

   • AIPL Data Overview

     Shows the total number of users in each of the four AIPL stages — Awareness, Interest, Purchase, and Loyalty — as of the calculation base date.

     If the calculation base date is today, click the icon in the upper-right corner of any stage card to create a user group from that stage. In the panel that appears, select a user type, enter the group name and description, specify whether to make it a public user group, select the save directory, and select an associated sub-campaign. Then click OK. For more information about campaigns, see Marketing Campaign Documentation.

   • Consumer Changing Trends

     Click a stage in the AIPL Data Overview section to see how the user count for that stage changed in the days before the base date. The horizontal axis represents time; the vertical axis represents user count.

     The trend chart covers up to 30 days before the base date. Use the slider on the thumbnail below the chart to zoom into a specific time range.