Quick Audience integrates with your WeChat Official Account (Subscription Account or Service Account) to deliver articles, template messages, and other content directly to your followers.
With WeChat marketing in Quick Audience, you can:
Push articles and template messages to followers of your connected WeChat Official Account
Segment followers by tag group and blocklist to define your target audience
Set per-user frequency caps to control how often a follower receives messages
Track task execution status and delivery details
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Analyze campaign performance after sending
WeChat marketing process
Bind your WeChat Official Account to Quick Audience. See Account Authorization for setup instructions.
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(Optional) Organize followers using tag groups and a blocklist to define your target audience. See WeChat Marketing Followers Management to manage tags and blocklists.
Follower data syncs from WeChat once per day. Followers who join on a given day appear in Quick Audience the following day.
(Optional) Set a frequency cap to limit how many messages a single follower can receive within a given period. For configuration steps, see Frequency cap settings.
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Create a WeChat marketing task. See Create WeChat Tasks-Image-text /Text /Image /Audio /Video for article tasks (image-text, text, image, audio, and video), and Create WeChat Tasks-Template Message for template message tasks.
NoteWeChat enforces a daily call limit on the template message API. Once your WeChat Official Account reaches this limit under Development > API permission in the WeChat backend, no further messages of any type can be sent for the rest of that day.
Monitor and manage your tasks. See WeChat Marketing Task Management to view execution status and delivery details.
Review campaign results. See WeChat Marketing Effect Analysis for performance analysis after the campaign is sent.