Baidu Marketing Overview

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复制 MD 格式

You can push audience to the Baidu marketing platform for subsequent advertising and marketing on the platform. When you use audience pushed from Quick Audience for advertising marketing, the corresponding information such as the number of exposures, number of clicks, and cost will be returned to Quick Audience for statistical analysis.

Supports pushing your created audience and public audience. The ID field associated with the audience should contain IMEI (original /AES/MD5), IDFA (original /AES/MD5), OAID (original /AES/MD5), and mobile phone number (AES/MD5).

Note

Before you create a Baidu marketing task, you must bind a Baidu marketing account. For more information, see Account Authorization.