V4.1.0 release notes

user insight:

• When filtering behavioral data, you can now select multiple behavior objects, select all, or select all after a search. For more information, see Filter by behavior and AIPL model.

• When you download an audience, it downloads as a ZIP archive.

User Marketing:

• SMS marketing now supports receiving user replies via Alibaba Cloud Short Message Service. For more information, see Message Replies.

• You can now send rich media messages again in WeChat marketing. For more information, see Create a WeChat task - rich media/text/image/audio/video.

• The automated marketing feature is fully redesigned, featuring updated workflows and a new user interface. For more information, see automated marketing.

• Webhook calls now support string-type arguments, which can be either constant or API-based. A new webhook parameter page lets you manage these argument types. Additionally, development requirements for webhook integration have changed to support the new automated marketing feature. For details, see Webhook management.

management center:

• The Alibaba Cloud Short Message Service interface now includes settings to configure SMS replies. For more information, see Configure Alibaba Cloud SMS and mail interfaces.

user insight:

• Taobao OUID is now a supported user ID type. You can use it in datasets and audiences, and for actions such as pushing to Data Bank, pushing to Kafka, and webhook marketing.

User Marketing:

• In SMS marketing, you can now view users who show an intent to unsubscribe. For more information, see Message Replies.

• You can now send rich media messages again in WeChat marketing. For more information, see Create a WeChat task - rich media.

• Webhook parameters now support the date data type. For details, see Webhook management.