Version Guide V4.1.1

V4 updates

• User Insights:

  • Support custom preference tags. The system generates a feature tag for each user using their most frequent or highest-value property. Examples include the user’s preferred shopping time, subject, category, or the highest price of a single item purchased. For instructions, see Create preference tags.

  • Tag Management has been upgraded to support imported tags and custom tags. You can now view audience coverage for each tag and tag value. For more information, see Tag Management. The tag model concept is removed.