Version Guide: V4.6.1

V4 updates

• Management Hub

  • You can access the Management Center more efficiently. After you click the Management Center button in the top-right corner of the page, the Organization Management and Storage Management options appear. Select one to navigate to the corresponding interface.

• Data ingestion

  • Optimize the data structure of the Order Details table by adding fields such as Order Status. For more information, see Order Detail Table Requirements.

  • Support reporting standardized order events and store order event data in the Order Details table. For more information, see Order Event Overview.

  • Add the Scheduler column to the execution record list for Scheduling Tasks on imported tables and remove the Creator column.

• User Insights

  • Add support for audience filtering based on the Order Details table and improve audience filtering using the User Behavior table. For more information, see Behavior Filtering.

  • Improve how you create Custom Tags from the User Behavior table and the Order Details table. For more information, see Preference Tags and other documents.

  • Improve how you create an RFM Dataset from the Order Details table. For more information, see RFM Dataset.

  Note

  You need the Order Status field to filter audiences, create Custom Tags, or build an RFM Dataset from the Order Details table.

  If your existing Order Details table does not include the Order Status field, you cannot perform these actions. Existing Custom Tags and RFM Datasets built from your current Order Details table continue to update normally.

• User Marketing

  • Alibaba Cloud SMS now supports standard short links. The Short Link Management list adds Status and Expiration Time columns. For more information, see Short Link Management.

• Automated Marketing

  • Group automated marketing campaigns. For more information, see Campaign Groups.

  • Add the Shopping Guide Task Component. Use it to assign shopping guide tasks to target audiences to help shopping guides complete user operations.

  • Add the Audience Judgment Component. Use it to define different marketing strategies and priorities for different audiences and prevent duplicate outreach to the same user.

  • Improve the Mini Program configuration workflow in the WeChat Official Account Message Component.