Benefits

The service provides products such as risk control models, software development kits (SDKs) for device risk control, and decision engines for various business scenarios. These scenarios include traffic promotion, registration, logon, marketing, and loan applications. The products effectively detect threats such as spam registrations, account takeovers, marketing fraud, traffic fraud, automated scripts, game cheats, and financial fraud.

The service is widely recognized for its effectiveness, serving hundreds of customers across industries such as e-commerce, social media, finance, retail, gaming, travel, and media.

The service is built on 20 years of practical experience in business risk management from multiple lines of business, including Taobao, Alipay, and Alibaba Cloud. It leverages a vast collection of feature samples and a rich set of algorithm models.

The service precisely detects fraud threats across multiple dimensions, such as phone numbers, device IDs, IP addresses, and behaviors. The service provides quantitative risk scores and a fine-grained risk tag system.

Built on the Alibaba Cloud cloud computing architecture, the service computes and returns risk assessments in real time.

The service supports high concurrency and elastic scaling. It can be adjusted quickly to adapt to business changes.

The service is a lightweight Software as a Service (SaaS) API that supports multiple development languages.

You do not need a background in risk control policies, models, or algorithms. You can use standardized, out-of-the-box models and integrate the service within hours to quickly improve your risk control capabilities.

You can customize the model service with whitebox policy configurations. For example, you can add a Blacklist/Whitelist, adjust policy thresholds, or create custom policies.