Product growth management-阿里云帮助中心

The product growth management program is a new Alibaba Cloud Marketplace initiative for service providers and users. It empowers service providers to promote their core products, helps highly competitive products become Super-excellent Products, and helps users easily select high-quality service providers and products.

Background

Alibaba Cloud Marketplace hosts over a thousand service providers offering tens of thousands of products. For users, the vast selection and lack of product tiers make it difficult to make informed purchasing decisions and to filter products efficiently. For service providers, gaining market traction is slow, and product promotion is often unprofessional and incomplete.

Alibaba Cloud launched the product growth management program to help service providers build exceptional products and simplify the selection process for users. This program uses a product competitiveness model to scientifically and comprehensively define a product's competitiveness. Products with high competitiveness gain access to exclusive benefits, such as promotion opportunities with the Alibaba Cloud Partner Network, special front-end identifiers, and search ranking boosts. For products with low competitiveness, service providers can promptly identify areas for improvement and take targeted actions to develop them into Super-excellent Products.

Product competitiveness factors

Alibaba Cloud Marketplace uses a product competitiveness model to scientifically define and measure product competitiveness. An algorithm scores the competitiveness of all products, which are then organized into tiers.

The product competitiveness model consists of five main evaluation dimensions: presentation power, marketing power, service power, transaction power, and delivery power. The evaluation factors for these five dimensions are as follows.

Evaluation dimension	Evaluation factor
transaction power	Paid buyer rate in the last 30 days (Paying buyers of non-zero-value orders / All buyers of non-zero-value orders)
	Number of non-zero-value orders in the last 30 days
	Number of paid, non-zero-value orders in the last 30 days
	GMV in the last 30 days
	Renewal rate in the last 30 days (Number of renewal orders / Total number of orders)
	Repurchase rate in the last 30 days (Number of repurchase orders / Total number of orders)
marketing power	Unique visitors (UVs) to the product detail page in the last 30 days
	Number of users who viewed the product detail page in the last 30 days
	Average time spent on the product detail page in the last 30 days
	Brand fast-track status
service power	Number of quotes in the last 30 days
	Average ticket resolution time in the last 30 days
	Ticket resolution rate in the last 30 days
	Number of refunds in the last 30 days
	Refund rate in the last 30 days (Number of refunded orders / Number of placed orders)
delivery power Note The factors "Number of projects using the Delivery Center", "Number of completed projects", and "Number of 5-star rated projects by buyers" apply only to service-type products.	Number of projects using the Delivery Center in the last 30 days
	Number of completed projects in the last 30 days
	Number of 5-star rated projects by buyers in the last 30 days
	Number of 5-star rated orders in the last 30 days
presentation power	Customer case studies
	Product qualification descriptions
	Product video
	Discount or coupon information

Product competitiveness tiers and benefits

Products are categorized into the following tiers based on their product competitiveness score.

Super-excellent Product: Products with a product competitiveness score in the range [80–100].
Super-excellent Products display the tier badge on their product detail page.
Excellent Product: Products with a product competitiveness score from 60 to 79.
Excellent Products display the tier badge on their product detail page.
Potential Product: Products with a product competitiveness score from 20 to 59.
Standard Product: Products with a product competitiveness score from 0 to 19.

Different product tiers grant access to different exclusive benefits, as detailed below.

Exclusive benefit	Description	Standard Product	Potential Product	Excellent Product	Super-excellent Product
Alibaba Cloud Featured opportunity	Alibaba Cloud carefully selects top-quality software with the best service and reputation. These products are endorsed by the official Alibaba Cloud Marketplace brand to ensure a premium cloud software experience.	×	×	×	√
Alibaba Cloud Marketplace Excellent Product badge	Displays the Excellent Product badge on the product detail page.	×	×	√	√
Alibaba Cloud Marketplace search ranking boost	Increases the search ranking weight for these products.	×	×	√	√
Opportunity to apply for Alibaba Cloud Marketplace homepage hero banner	Opportunity to apply for a promotional spot on the Alibaba Cloud Marketplace homepage hero banner.	×	×	√	√
Opportunity to apply for homepage promotion slots	Opportunity to apply for a promotional slot to feature the product on the Alibaba Cloud Marketplace homepage.	×	×	√	√
Access to a dedicated operations specialist	Access to a dedicated operations specialist for support.	×	×	√	√
Opportunity for innovation and entrepreneurship program recommendation	Provides an opportunity to be nominated for government-backed innovation and entrepreneurship programs.	×	×	√	√
Opportunity for website coupon subsidies	Provides an opportunity to receive subsidies for website coupons.	×	×	√	√
Paid promotion opportunities with the Alibaba Cloud Partner Network	Leverage Alibaba Group's extensive traffic resources to run cost-effective, off-site lead generation campaigns and boost revenue.	×	√	√	√
Alibaba Cloud Marketplace homepage livestreaming slot	Opportunity to feature a product livestream in the dedicated channel on the Alibaba Cloud Marketplace homepage.	×	√	√	√
Recommended with highlighted background in homepage search	Products receive higher priority for recommendations, appearing with a highlighted background in homepage search results.	√	√	√	√
Alibaba Cloud Marketplace livestreaming permissions	Broadcast livestreams on the product detail page.	√	√	√	√