Publish an image product

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To sell your image product on the Alibaba Cloud Marketplace, you must first publish it. This topic describes how to publish an image product.

Step 1: Prepare the image content

Important

The Alibaba Cloud Marketplace protects image products. You cannot buy an image, repackage it, and sell it as a new product. As the service provider, you must deploy the image content.

  1. Log on to the ECS console.

  2. Create an ECS instance. For more information, see Create an instance.

  3. On the ECS instance, deploy the runtime environment or application that you want to sell as a product.

    Note

    If your image needs a startup script, deploy it to the ECS instance before you create the custom image. The custom image will then include the script.

Step 2: Create a custom image

There are many ways to create a custom image. For more information, see Create a custom image. This topic describes how to create a custom image from an instance.

  1. Log on to the ECS console.

  2. In the navigation pane on the left, choose Instances & Images > Instances.

  3. In the upper-left corner of the top menu bar, select a region.

  4. Find the target instance. In the Actions column, click More > Disk and Image > Create Custom Image.

  5. Enter an image name and description.

  6. Click Create.

Note

For commercial software that requires a license, use the instance identity feature to create your image. Instance identity is part of the instance metadata. It helps you identify and distinguish between ECS instances. This provides a trusted foundation for application access control and software activation. All instance identity information is generated in real time and changes dynamically with the instance. The signing mechanism uses secure and reliable PKCS#7 encryption. It also supports custom signatures to prevent unauthorized use. For more information, see Use instance identity.

Step 3: Publish the image product

  1. Log on to the Alibaba Cloud Marketplace Service Provider Console.

  2. In the navigation pane on the left, choose Products > Product Management.

  3. Click Publish Product.

  4. On the Integration Information page, follow the configuration wizard to enter the integration information.

    1. Enter the product integration information and click Next.

      Parameter

      Description

      Select integration type

      Click Image-based.

      Product name

      Enter the name of your product. This name is displayed to users.

      Image region

      Select the region where your custom image is located. The system automatically finds images in that region. Then, select an image.

      Note

      To use an image from another account, click Set here on the interface. Enter the Access Key ID and Access Key Secret of the account. You can find the Access Key ID and Access Key Secret in User Information Management.

      Version name

      Enter the image version, such as V1.0 or V1.1.

      Note

      After the image product is published, you can use the same product name to publish new versions.

      Version introduction

      Enter information about the features of this version.

      Applicable sales regions

      Check the regions where you want to publish the image.

      Note

      When a customer purchases an ECS instance, they can only find this product in the specified sales regions. For example, if an image product is published only in the China (Hangzhou) region, it can only be used with ECS instances purchased in the China (Hangzhou) region.

      (Optional) Minimum server requirements

      The image product can be used only with ECS instances that meet the minimum requirements you configure.

      If you do not set minimum server requirements, all ECS instances can use your image product by default.

      (Optional) Visualization management address

      Specify whether to allow customers to directly access your application from the Alibaba Cloud Management Console.

      If you select Yes, enter the application address.

    2. Enter the basic product information and click Next.

      Parameter

      Description

      Product image

      Upload the product images to be displayed on the product list page and the product page. The recommended image size is 200 × 150 pixels.

      Product Introduction

      Enter a brief introduction for your product. This information is displayed on the product list page in the Alibaba Cloud Marketplace. The introduction should be 100 words or less.

      Product highlights

      Enter a detailed description of your product. This information is displayed at the top of the product page. Describe your product in as much detail as possible.

      Product details

      You can use the rich text editor to provide a detailed description of your product. To add an image to the details section, drag the image file directly into the rich text editor.

      (Optional) Product screenshots

      You can upload screenshots of the product for customer reference.

      (Optional) Product qualifications

      You can upload relevant certificates for the product, such as intellectual property certificates, patent certificates, or other special certificates. This can increase customer trust in your product.

      (Optional) Customer use cases

      You can provide successful use cases for the product. This information is displayed on the product page.

      User guide

      Upload the user guide for this product. The operations team will review it carefully. The guide must be in PDF format and no larger than 10 MB.

      After-sales support scope

      Describe the level and hours of after-sales support you provide.

    3. Enter the business information for the product and click Next.

      Parameter

      Description

      Operating system

      The system automatically detects the operating system of your selected custom image. You do not need to enter this information.

      Product category

      Select the category for your product.

      Note

      You can only select from the marketplaces you have joined.

      (Optional) Custom tags

      Set tags to help customers find your product quickly.

      Product SEO information

      Set keywords and a description related to your product. This helps search engines, such as Baidu, index your product.

    4. Enter the sales information for the product and click Next.

      Parameter

      Description

      Billing method

      Select the billing methods that your product supports. The billing methods include the following:

      • Pay-by-usage: A pay-as-you-go method.

      • Subscription: An upfront payment method.

      You can select one or both billing methods.

      Note

      The actual billing for an image product is consistent with the billing for the ECS instance that the user purchases. For example, if the ECS instance uses the subscription billing method, the image is also billed this way. Therefore, if you do not configure subscription billing, your image cannot be used with subscription-based ECS instances.

      Product pricing

      Enter the price for your image. Note that this price is for the image only and does not include the price of the ECS instance. The final price for the customer is the sum of your product price and the ECS instance price.

      Product visibility on the frontend

      Specifies whether the product is visible on the frontend.

      If you set the product to be not visible, which means setting this parameter to No, users cannot find your product in the product list or through search after it is listed. However, you can still access the product through its product page URL. This feature is typically used for testing before the official product launch.

    5. Enter the product agreements and click Next.

      Parameter

      Description

      End-user agreement

      This is the agreement between you and the end customer. Customers must agree to it before placing an order. You can modify the template provided by the Alibaba Cloud Marketplace or import your own template.

      Special product agreement

      Enter the information as prompted on the page.

Step 4: Review the image product

  1. After you submit the image product, the system automatically creates an image machine and copies your image.

  2. The Alibaba Cloud Marketplace security team conducts a security review of the product. The security team rejects products with security issues and returns them to you for modification and resubmission.

  3. After the product passes the security review, the image is synchronized to the publishing regions you selected in the integration information. To add more publishing regions after the product is listed, contact the Alibaba Cloud Marketplace operations team.

  4. Finally, the operations team reviews the product category. If the product passes the review, it is listed. If the review fails, the product is returned to you for modification and must undergo the category review again.