Set promotional prices

Notes

1. You can set up multiple promotions for each listed product. If multiple promotions are active at the same time, the best promotion is automatically shown to the customer at purchase.

2. direct deduction promotions apply only to prepaid orders and are not supported for postpaid products.

3. When you set up a direct deduction promotion, ensure the deduction amount is less than the product's original price. Otherwise, customers cannot complete the purchase.

4. discount promotions can be applied to both prepaid orders and postpaid bills. For products that use a hybrid payment model, to apply a promotion to both the prepaid and postpaid portions, you must create two separate promotions and differentiate them by using the "Promotion Scope" setting.

Create a product promotion

1. Log on to the ISV portal of Alibaba Cloud Marketplace.

2. Go to the Create Promotion page.

   • Method 1: From the product management page

     1. In the left-side navigation pane, choose Products > Product Management.

     2. In the product list, find the target product whose listing status is Listed, and click Set Discount in the Actions column. The product list is displayed in a table and includes columns such as Product Name, Product Code, and Listing Status.

   • Method 2: From the promotion settings page

     1. In the left-side navigation pane, choose Marketing > Product Promotion Settings.

     2. Click Create Promotion.

3. In the Edit Promotion Form section, complete the form and click Submit.

   The Edit Promotion form includes the following settings: Promotion Name (a text input box), Promotion Period (a date picker to set the start and end times), Promotion Type (you can select Discount or Direct Deduction), and Target Customers (you can select All Customers, Specified Users, or Scoped Users).

   On the Select Products page, set the discount scope.

   Setting	Parameter	Description
   Set basic properties	promotion name	This name appears on the product details page.
   	promotion period	Set the start and end times for the promotion.
   	promotion type	1.  discount: Applies a percentage-based discount to the product's original price. If you select this option, enter a discount factor. For example, a factor of 0.75 means the final price is 75% of the original (a 25% discount). A factor of 0 makes the product free, and a factor of 1 applies no discount. 2.  direct deduction: Deducts a fixed amount from the product's original price. This promotion applies only to prepaid orders and not to postpaid bills. If you select this option, enter the deduction amount. The amount must be less than the product's original price; otherwise, customers cannot complete the purchase.
   Select target customers	All Customers	The promotion applies to all customers. First purchase only: Select Yes to limit the promotion to first-time buyers of this product. Enterprise users only: Select Yes to limit the promotion to enterprise users who have completed enterprise real-name verification.
   	Specified Customers	Applies to a single customer. Enter the customer's account UID.
   	Batched Customers	Applies to a specific group of customers. You must upload a .txt file with the account UIDs of the target customers.
   Select Product	Product Name	Search for the product you want to configure by its name or code. The product must be approved and have a Listed status.
   	Supported Promotion Scope	1.  All order types: Applies to all order types for prepaid customers. 2.  Specific order types: For prepaid customers, the promotion applies only to selected order types, for example, new purchases but not renewals. Available order types are: new purchase, renewal (including auto-renewal), and upgrade. 3.  Entire bill: For postpaid customers, the promotion applies to their entire bill after an order is placed. The discount appears in the customer's bill details. 4.  Specific billable items: For postpaid products with multi-dimensional billing, you can apply the promotion to specific billable items. The discount appears in the customer's bill details. The available billable items depend on your product's configuration.

4. In the Successfully Created dialog box, click the link for the promoted product to view the promotion settings.

   At this stage, the promotion is in a pre-release state, and the promotional information is visible only to your account.

   The effect of the promotion is displayed as follows.

   After a discount is published, the price area on the product details page will display the discount information, including the original price, a discount tag (such as Limited-time Offer), and the discounted price. Users can directly see the final price.

5. After you confirm the promotion's effect, return to the Successfully Created dialog box and click Confirm and Publish. Alternatively, you can click Publish in the promotions list. After publication, the promotion is visible to all customers.

Manage product promotions

You can manage product promotions by viewing, editing, or deleting them.

1. Log on to the ISV portal of Alibaba Cloud Marketplace.

2. In the left-side navigation pane, choose Marketing > Product Promotion Settings.

3. In the promotions list, perform the desired action on the target promotion.

   The list of promotions displays created promotions in a table, including columns such as Promotion Name, Associated Product, Publication Status, Effective Status, Promotion Type, and Creation Time. The Actions column provides links for operations such as View, Confirm Publication, Edit, and Delete.

   Task	Action
   View promotion details	Click View in the Actions column.
   Publish a promotion in the pre-release state	Click Confirm Publish in the Actions column. Then, in the Prompt dialog box, click Confirm.
   Edit promotion information	Click Edit in the Actions column. Then modify the relevant information.
   Delete a promotion	In the Actions column, click Delete. Then, in the Prompt dialog box, click Confirm. Once deleted, customers can no longer use the promotion.