Gaming industry

Customer information

The customer owns a well-known cultural community and video platform in China. Its gaming sector provides players with various features, such as game downloads, game testing, community discussions, and game walkthroughs. The gaming business sector accounts for a high proportion of the total revenue of the enterprise.

Background information about the search business

• Searches are required for various categories, such as videos, Wikipedia pages, game walkthroughs, and users. The search service must meet the requirements for a comprehensive search among the preceding categories.

• The business of the customer focuses on scenarios such as game searches and searches for walkthroughs in the communities and forums. Searches are critical for business conversion.

• The search service developed by the customer cannot provide results that meet the business requirements and shows a high zero-result rate and a low click-through rate.

• The gaming industry-specific terms are complex and involve queries for multiple vertical categories, such as game names, versions, characters, equipment, and streamers. Game-related terms are quickly iterated. Therefore, the search results directly affect the search experience of users.

• In gaming scenarios, tokenization involves aliases, terms, and nicknames. The operation engineers need to participate in business tuning. In this case, a self-developed search service cannot meet your operation requirements.

• Search guidance needs to meet personalized search requirements.

OpenSearch Industry-specific Enhanced Edition for Gaming

OpenSearch is a one-stop platform used to develop intelligent search services. It is built based on the large-scale distributed search engine developed by Alibaba Cloud. You can obtain high-quality search services without the need for development after you access OpenSearch with a few clicks. OpenSearch has built-in core search engines that have been developed by Alibaba Cloud over the years and provides cutting-edge search and algorithm capabilities. OpenSearch allows you to invoke your algorithm models to meet the business needs of various industries and scenarios. OpenSearch is developed to share benefits and growth with customers.

1. Custom tokenization for your data

If your business scenario is in a specific industry, OpenSearch provides an automatic procedure to customize the tokenization model based on the data that you upload. The tokenization model is generated based on the tokenization algorithms for text search within a day. This way, you can have a custom tokenizer to convert text.

Comparison of tokenization results between General-purpose Edition and Industry-specific Enhanced Edition for Gaming

2. Vector-based retrieval model for the gaming industry

Traditional text search requires various algorithms to improve the search performance based on semantics, such as algorithms related to tokens, synonyms, error correction, and term weight analysis. The vector-based retrieval model is developed based on semantic analysis and deep learning and provides more powerful representation capabilities. This helps handle abbreviations, aliases, and spelling errors in search queries.

3. Personalized search guidance

• OpenSearch intelligently extracts search queries from documents to implement the drop-down suggestions feature.

  When you enter a search query, OpenSearch provides suggestions based on the prefix or the first few letters of a word.

• Top searches and hints are essential features of a complete search engine. They are often displayed in prominent positions in or near the search box and provide indispensable business value.

Benefits

1. It takes only one week to connect to OpenSearch without additional debugging operations. OpenSearch responds to the business requirements of the customer in a quick manner.

2. Industry-specific Enhanced Edition for Gaming provides improved search performance than the self-developed search service of the customer. Core indicators show better results: The number of page views (PV)s of searches with no results is decreased by 10% and the zero-result rate is decreased by 40%. This helps improve the business conversion rate.

3. Most of the issues that exist in the self-developed search service are resolved. The Intelligent Semantic Understanding feature provided for the gaming industry optimizes the user experience and improves user stickiness.

4. Major terms used in O&M are tested, and the search result meets the expectations of the customer. O&M engineers can perform optimization and maintenance operations in the OpenSearch console, be in tune with the service technologies, manage search indicators, and continuously follow up on the iteration of search capabilities.

For more information about the capabilities of OpenSearch Industry-specific Enhanced Edition for Gaming, you can read related topics of Industry-specific Enhanced Edition for Gaming.