What is Multimedia Message Service

A Digital Message enhances traditional SMS by using encoding technology to transcode and send text, images, audio, and video as a single rich media message.

Benefits

• Works on all devices: Supports iOS, Android, and HarmonyOS, reaching over 90% of devices.

• Rich media support: Expands message capacity from 70 characters to 2 MB, supporting long-form text, more than 10 high-resolution images, and 30-second short videos for product demos or brand stories.

• Low block rate: Links within a Digital Message are less likely to be blocked by security applications.

• High conversion rate: The intuitive and rich content presentation results in an average click-through rate more than three times higher than that of standard text messages.

Use cases

• E-commerce and marketing: Announce new products, run promotions, and distribute coupons. Use high-definition images, video previews, and clickable links to improve conversion rates and user engagement.

• Gaming: Send notifications for in-game events, version updates, gift pack reminders, and tournament invitations. Use dynamic cover images, countdown timers, or direct-access links to spark player interest and increase retention.

• Local services: Send reservation confirmations, delivery status updates, in-store redemption codes, membership benefit reminders, and recommendations for nearby offers.

• Travel and transportation: Provide booking confirmations for flights and trains, boarding reminders, and itinerary change notifications to enhance the travel experience.

Overview

A Card Message combines the delivery of traditional SMS with native parsing features on mobile devices to render a multimedia card with interactive elements. It is currently available on most Android devices but not on iOS and supports multiple display formats, including images, videos, and cards.

Benefits

• Interactive actions for direct service access: Supports 10 native actions, including open app, open mini program, open H5 page, make phone call, open map, add to calendar, display pop-up message, copy content, quick SMS reply, and quick email reply.

• Multiple rich media formats: Supports various display styles, such as image-and-text messages, multi-card carousels, and formatted messages. You can embed high-definition images, short videos, and structured data like flight information or transaction records for diverse branding, marketing, and service notifications.

• Creates an efficient conversion path: As a native messaging channel on the device, it offers high visibility, low interruption, and strong user trust. The average click-through rate is more than five times higher than that of standard text messages.

• High delivery rate: Reaches a message delivery rate of over 90% and avoids being mistakenly blocked by other applications, ensuring timely delivery of critical information.

Use cases

• E-commerce and marketing: Send promotional offers, new product announcements, and delivery notifications. Embed product images, introductory videos, price tags, and links to effectively increase clicks and conversions.

• Travel and transportation: Send flight or train itinerary notifications, check-in reminders, ride-hailing order confirmations, and parking payment notices. Use structured cards to display key information such as times, locations, and seat numbers to simplify the user journey.

• Financial services: Deliver transaction verifications, bill reminders, investment maturity alerts, and credit card activation guides. The clear layout and interactive features build user trust and improve service completion rates while ensuring security and compliance.

Overview

A 5G message is a next-generation rich media interactive messaging service that uses carrier capabilities and appears in the native messaging app on mobile devices. It integrates enterprise branding, images and videos, multi-card carousels, menu buttons, multi-turn interactions, and actions such as opening web pages, quick replies, and opening maps into a single message. It upgrades SMS from one-way notifications to a persistent, interactive, and conversion-oriented service entry point.

Benefits

• Trusted enterprise identity and ongoing brand presence. Supports enterprise logo and profile displays to help users quickly recognize the sender and build trust. You can configure a fixed menu to retain frequently used service entry points, making every delivery an opportunity to present the brand and its services.

• Rich media delivers clearer information. Supports text, images, videos, single cards, and multi-card carousels so that users can browse and understand complex information more easily.

• Multiple interaction entry points shorten conversion paths. Supports fixed menus, floating menus, card buttons, and multi-turn two-way interactions. The message can trigger native actions such as opening a web page, sending a quick reply, and opening a map, letting users complete their next step without leaving the message.

Use cases

• Marketing conversion. Use it for new product launches, campaign promotions, membership benefits, and offer redemptions. Rich media content and interactive buttons let users browse, make inquiries, claim benefits, make reservations, or submit their information within the message, shortening the path from delivery to action.

• Customer service. Use it for shipment tracking, collection reminders, order status updates, itinerary notifications, and bill reminders. Users can view details, contact service staff, navigate to service outlets, or access commonly used service menus in the message, improving the service experience after they receive a notification.

• AI-powered applications. You can use an AI agent to manage interactive content and conduct multi-turn exchanges in the message, transforming it from a content channel into an intelligent service entry point.