Why are SMS messages reviewed?

Incorrectly selecting the purpose as for your own use or for other's use: If the business entity using the sms service is the same as the entity verified for this Alibaba Cloud account and no third party is involved, select for your own use. Otherwise, select for other's use.

Submitting black-and-white photocopies of documents without an official seal: Original color copies of business licenses, legal representative IDs, and administrator IDs do not require a seal. However, photocopies or black-and-white scans must be stamped with the company's official red seal.

The signature purpose is for other's use, but a power of attorney is not provided: When the use case involves a third-party company, you must first apply for a qualification for other's use and provide a power of attorney. Ensure the authorizer, authorized party, signature scope, seal, signature, and date are correct. The power of attorney must be valid, and the application content must match the information in the authorization document.

The requested signature is a neutral signature: An sms signature must serve as a meaningful identifier for the sender. Vague or generic signatures are not supported. We recommend applying for a signature that matches your company name, an affiliated institution's name, a trademark, or the name of an active application.

The signature does not meet requirements: We recommend creating a signature that complies with the Signature rules.

The signature source is selected incorrectly: We recommend you select the appropriate signature source based on the signature source and required materials guidelines.

Incorrect variable attributes are selected: The selected variable attribute does not match the intended content of the variable in the template. You must select attributes that accurately describe the variable's content and avoid arbitrary selections.

For example, for a variable ${name}, you should select User Nickname or Personal Name. For a variable ${time}, you should select Time. If you select Other for the ${name} or ${time} variable, your application will be rejected for incorrect variable selection.

Third-party involvement: If the business scenario in the template content involves a third-party company, you must associate it with an approved sms signature that is for other's use. You must first apply for a signature for other's use and provide a power of attorney. Authorizations from individuals are not supported.

The template content belongs to a restricted industry: You must select the correct template type, associate it with an sms signature for the correct purpose, and ensure your message content is compliant. For example:

• Illegal or non-compliant industries are not allowed to access the sms service.

• For the financial industry, sms templates can only be associated with signatures that are for your own use, and promotional messages are not supported.

• Templates for member holiday greetings, birthday wishes, and similar content must be submitted as promotional message templates.

Scenario or variable examples are not provided: In the scenario description, provide a complete sample message. If the template includes a variable, describe its content in detail.