Voice template specifications

Clear expression required

The template must clearly state the actual content of the voice call.

Prohibited content

Industry restrictions:

• All content related to Internet finance, including captchas and notifications.

• Industries such as finance, real estate, overseas study, and recruitment. Only voice captchas are supported for these industries.

Prohibited content categories:

• Illegal and non-compliant content: pornography, gambling, drugs, violence, or threats.

• Commercial promotions: Sending unsolicited messages is not supported. This includes commercial information that invites users to register or become members.

• Sensitive topics include Party and government affairs, rights protection, crowdfunding, charitable fundraising, religion, and superstition.

• Finance-related content: stocks, immigration, lotteries, loans, debt collection, credit limit increases, investment and financial management, insurance, or insurance assessment.

• Marketing campaigns: prize notifications, lotteries, one-dollar-to-win events, or flash sales.

• Other prohibited content includes voice calls related to job interviews, counterfeit goods, plastic surgery, tobacco and alcohol, dating, fur products, rebates, invoice issuance services, agent-based registration, certificate handling services, invitations to join groups, QQ, or WeChat, selling personal information, ISP poaching, traffic marketing, insurance, real estate, education, training, games, beauty, medical services, clubs, bars, foot spas, exam assistance, trademark registration, decoration, building materials, furniture, exhibitions, auto shows, or property shows.

Variable format

• Fixed format: ${variable_name}, such as ${name} and ${content}

• Naming convention:

  • Must start with a letter.

  • Can contain only letters, digits, and underscores (_).

  • Cannot be purely numeric.

  • Do not use reserved words such as email, mobile, id, nick, and site.

Variable usage rules

• Correct example: A meeting about ${content} will be held at ${place} on ${time}. Please be on time.

• Prohibited: Placing two variables next to each other. Example: Hello: ${name}, ${content}

• Prohibited: Combining variables or placing them adjacent to each other.

• Prohibited: Templates cannot consist only of variables.

• Prohibited: Do not pass IP addresses or links as variable values.

• Prohibited: Do not pass a company name, app name, mini program name, or other actual business platform name as a variable value (for example, ${company}). Note the following:

  1. The actual business platform name (such as a company name or app name) must be fixed in the template text when you apply for the template. It cannot be dynamically passed in through a variable.

  2. If you need to send voice messages on behalf of different business entities, you must provide a cooperation agreement and apply for a separate template for each entity.

  3. During review, you must provide the relevant business link, app, mini program, or official account so that reviewers can verify the scenario.