Dataphin tags enable classification and grouping of users based on shared characteristics or behaviors, such as age, gender, geographic location, interests, and purchasing behavior. By creating these groups, you can facilitate the development of group services tailored to the needs of downstream analytical applications.
Prerequisites
To utilize the tag platform group selection feature, it must be deployed and activated within the tenant's configuration.
Feature overview
You can establish groups as per business requirements. Group management involves various processes, each with its own set of procedures, as outlined below:
Creation method | Description |
This method allows for flexible selection of groups based on behavior relationships, tags, and group configuration conditions. | |
Groups can be imported using methods such as uploading a local file. |
Group management entry
On the Dataphin home page, navigate to Tag > Tag Workbench via the top menu bar.
Select Project from the top menu bar.
In the left-side navigation pane, go to Group Processing > Group Management.
Group management page overview
The audience group management page is categorized into project audience groups and requested audience groups. On the project audience groups page, you will find a filter and search area, an audience group management list, and a batch operation section. Here, you can execute operations such as publish, listing, delisting, and parse for the audience groups. Conversely, the requested audience groups management page features a search and filter area alongside an audience group management list. This page allows you to handle audience groups requested by the current project, which includes actions like removing audience groups, viewing audience group details, and performing audience group parse. For more information, see the referenced document.