Group management overview
Dataphin tags let you classify and group users by shared characteristics or behaviors, such as age, gender, location, interests, and purchasing behavior. You can then build group services for downstream analytical applications.
Prerequisites
The tag platform group selection feature must be deployed and enabled in the tenant configuration.
Feature overview
Create groups based on your business requirements. The following table describes the supported creation methods:
|
Creation method |
Description |
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Flexibly select groups based on behavior relationships, tags, and group configuration conditions. |
|
|
Import groups using methods such as uploading a local file. |
Group management entry
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On the Dataphin home page, navigate to Tag > Tag Workbench via the top menu bar.
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Select Project from the top menu bar.
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In the left-side navigation pane, go to Group Processing > Group Management.
Group management page overview
The audience group management page is categorized into project audience groups and requested audience groups. The project audience groups page provides a filter and search area, a group management list, and a batch operation section where you can publish, listing, delisting, and parse audience groups. The requested audience groups page provides a search and filter area and a group management list where you can handle audience groups requested by the current project, including removing audience groups, viewing details, and performing audience group parse. For more information, see the referenced document.