Create a Baidu Marketing push task to send an audience to Baidu Marketing.
Procedure
Go to Workspace Management > User Marketing > Ad Marketing > Baidu Marketing, and click Create Push Task.
Configure the parameters as described in the following table.
Parameter
Description
Task Name
Enter a name for the task to identify its purpose.
Audience
Select the audience to push to Baidu Marketing. The corresponding ID type and quantity are displayed below.
Ensure the ID type and encryption method are correct. The push task supports International Mobile Equipment Identity (IMEI), identifier for advertisers (IDFA), and Open Anonymous Device Identifier (OAID) in plain text or MD5 format. It also supports phone numbers in MD5 format. If the format is incorrect, the push task may fail.
Related activities
Select a main campaign, and then select one or more sub-campaigns under it to associate with the marketing task. Independent sub-campaigns are displayed under - at the end of the main campaign list. For details about campaigns, see the Marketing Campaign document.
AES Encryption
Select whether the IDs are encrypted with AES.
If the IDs are AES-encrypted, they must be decrypted before the push. Decryption requires an AES key. To configure an AES key, see Organization Settings.
Account selection
Select one or more Baidu Marketing accounts to push the audience to. If you select multiple accounts, the audience is pushed to all of them simultaneously.
Push Name
Enter a display name for the audience in Baidu Marketing. This name helps you identify the audience.
Click Submit Push Task to start the push.